Pop Up Stores at Phone Book of the World.com / Telecom hostpot from Paris
Cremerie de Paris, home of the Phone Book of the World
Phone Book of the World.com
 

Phone Book of the World.com
was invented at the Cremeries de Paris / Hotel de Villeroy,
Royal Hotspot since 1370
Telecom since 1671

Cremeries (Milk Stores at the Les Halles foodmarket) 1869 - 1970
Pop Up Expos since 2011
gate of the Cremerie de Parispost coach
Cremerie de Paris is rooted in history ...
Our place exists since 1370.
The childhood place of Louis XIV became a "La Poste" in 1671.

A bit of magic linked to centuries of history
attracts some of the World's most famous Brands ...
Brands in the history of the Cremeries

 
Royal Hotspot
Villeroy
Bourbon

 
1370 - 1671
   
Logo Villeroy Bourbon
Villeroys and Bourbons
Private Residence
Villeroy family
& Bourbon

Nicolas IV Villeroy
Henry IV
Nicolas V Villeroy
Louis XIV
VB.com
         
Telecom
Pajot & Rouillé
Thurn & Taxis

 
1671 - 1738
 
A story that left ...
Post Coach
La Poste Pajot Rouille
Portail Cremerie de Paris
         
         
Halles Centrales
foodmarket 1183 -1970
renovated by Napoleon III
and Empress Eugenie

 
1850 - 1870 / 1970
 
A story that left ...
Empress Eugenie and Napoleon III
 
Halles Centrales de Paris avec les Cremeries
1870
after finishing Les Halles
Empress Eugenie
has to leave France
She transmits the legends
to a little girl,
Alix Hessen

1989 Alix takes the legends to Russia
Alix Hessen
Logo Cremerie de Paris
Ccremerie de Paris
1910
Romanov Children 1910 Alix repeats the fairytales about the Cremeries to her children, nieces, nephews, among them
Anastasia Romanov

Logo Cremerie de Paris
Cremerie de Paris
1919
Dmitri Romanov
Dmitri Romanov
survives the revolution,
the legends return to Paris

1920
Dmitri Romanov and Coco Chanel, 1920 Dmitri Romanov shows
Cremerie de Paris
to
Coco Chanel


         
Logo Cremerie de Paris
Cremerie de Paris N6
1955-1970
Coco Chanel 1970
Cremerie de Paris
becomes a night walk destination
for Coco Chanel &
Aimée de Heeren.


Chanel gives Aimée a little jewel Dmitri had left her
         
         
Return of a Story
Telecom
Thurn & Taxis + Chanel
Electrica for Sony 1986-1999
Cybercafe de Paris 1993-2005
Phonebook of the World since 1999

 
1986 - 1999
1993 - 2005
since 1671 / 1999

 

1970
baby sitting
Carl and Friederike

cousins of
Anastasia and Dmitri
repeat the legends
to their great-nephew,
a little boy.

logo Sony
Electrica for Sony
1986
from the Postal Services to the Phone Book of the World
A few Thalers from the old
Thurn & Taxis Postmasters
help the Cremerie to reopen
not as a milk, but a Telecom store.


Logo Phone Book of the World.com
Cybercafe de Paris
1993
acquisition of
Cremerie N°1
with the help
of the little Chanel jewel


Cybercafe de Paris
at Cremerie de Paris N°1
Electrica for Sony
         
         
Return of a Story
Pop Up Stores

 
since 2011
   
Logo Acer
Acer Pop Up Store at the Phone Book of the World
   
Phone Book of Taiwan.com
   
Logo Adopte un Mec
Adopte un Mec Pop Up Store at the Phone Book of the World
   
Phone Book of France.com
   
Logo Any d Avray
Adopte un Mec Pop Up Store at the Phone Book of the World
         
Logo Attitude Manche
Attitude Manche Pop Up Store at the Phone Book of the World
   
Phone Book of France.com
   
         
Logo Bazarapagne
Bazarapagne Pop Up Store at the Phone Book of the World
   
Phone Book of Togo.com
   
         
Logo Casio
Casio G Shock Pop Up Store at the Phone Book of the World
   
Phone Book of Japan.com
   
         
Charal Pop Up Logo
Charal Pop Up Store at the Phone Book of the World
         
Logo Crumpler
Crumpler Pop Up Store at the Phone Book of the World
 
   
Phone Book of Australia.com
   
         
logo Fanta Halloween
Fanta Pop Up Store at the Phone Book of the World
         
logo Final Fantasy
Final Fantasy Pop Up Store at the Phone Book of the World
   
Phone Book of Japan.com
   
       
Logo Flaneurz
Flaneurz Pop Up Store at the Phone Book of the World
         
Logo Fingabol
Fingabol Pop Up Store at the Phone Book of the World
   
Phone Book of Brazil.com
 
         
Logo Konami
Metal Gear Pop Up Store & Pop Up Cafe at the Phone Book of the World
   
Phone Book of Japan.com
   
         
Logo L'Oral
 
L Oreal Pop Up Store at the Phone Book of the World
         
       
Logo Marc Cain
Marccain Fashion Showroom at the Phone Book of the World
   
Phone Book of Germany.com
   
         
logo Marithe Francois Girbaud
 
Marithe Francois Girbauld Pop Up Store at the Phone Book of the World
 
         
         
         
Logo Microsoft
Microsoft XBox Cocktail at the Phone Book of the World
 
   
Phone Book of Japan.com
   
         
Logo Myriam Maxo
Myriam Maxo Pop Up Store at the Phone Book of the World
         
Logo Nike
Nike Commercial My Time is Now at the Barber Shop Pop
         
Logo Nike
Nike Pop Up Store at the Phone Book of the World
   
Phone Book of America.com
   
         
Logo Nefer Couture
Nefer Commercial at the Phone Book of the World
         
Logo Nefer Couture
Nefer Pop Up Store at the Phone Book of the World
         
Logo Noty Aroz
Nefer Pop Up Store at the Phone Book of the World
         
Logo Omo by Unilever
Omo by Unilever Pop Up Store at the Phone Book of the World
 
   
Phone Book of the UK.com
   
       
Logo Onitsuka Tiger
Paris Cheminees Pop Up Store
 
   
Phone Book of Japan.com
   
         
logo Paris Cheminees
Paradoxe Paris Pop Up Store
         
logo Paris Cheminees
 
Paris Cheminees Pop Up Store
 
   
Phone Book of France.com
   
Logo Petijean
Petitjean Pop Up Store
 
       
Logo Pokemon
Pokemon Pop Up Store at the Phone Book of the World
   
Phone Book of Japan.com
   
         
Logo Ptit Con
Ptit Con Pop Up Store
         
         
Logo Rad
Rad Pop Up Store at the Phone Book of the World
         
         
Logo Renault
Renault Pop Up Store at the Phone Book of the World
   
Phone Book of France.com
   
         
logo Shadow
Shadow Pop Up Store at the Phone Book of the World
   
Phone Book of France.com
   
         
logo Siemens
Siemens Pop Up Store at the Phone Book of the World
   
Phone Book of Germany.com
   
         
logo Sodexo
 
Sodexo Pop Up Restaurant Signature at the Phone Book of the World
   
Phone Book of France.com
   
         
Logo Soeur
Soeur Pop Up Sales at the Phone Book of the World
   
Phone Book of France.com
   
         
         
Logo Starbucks
Video Starbucks at the Phone Book of the World
   
Phone Book of America.com
   
         
logo SWiss Cheese
 
Swiss Cheese Lab at Phone Book of the World
 
   
Phone Book of Switzerland.com
   
         
Logo Triumph
Triumph Expo at Phone Book of the World
 
   
Phone Book of the UK.com
   
         
Logo UGG
UGG Pop Up Store at the Phone Book of the World
   
Phone Book of Australia.com
   
         
Logo Urban Massage
Urban Massage Pop Up Store at the Phone Book of the World
 
         
Logo Under Armour
Vskin Pop Up Store at the Phone Book of the World
         
         
Logo Weight Watchers
Weight Watchers Pop Up Store at the Phone Book of the World
   
Phone Book of America.com
   

Hotspot since 1370
A unique place in the heart of Paris
1370 Nicolas Neufville
is a merchants at the Paris food market.
He buys an old building on rue des Bourdonnais.
The family, later called Neufville de Villeroy
ot just Villeroy invests their money into the education of their children

Nicolas IV de Villeroy
Nicolas IV de Villeroy (1543 - 1617) is very bright
1559 only 16 years old he becomes an advisor for Catherine de Medici, his wife Madeleine de l'Aubespine
and Medici organise a litterary cercle at our house.

Henri IV
Henri IV (1553 - 1610) employs Nicolas IV as minister.
According to the legend the king had a permanent room
at our Hôtel de Villeroy, so he could stay overnight
after a long evening of policitcal discussions.
VB for Villeroy and Bourbon becomes
a synonym for our house.

Nicolas V de Villeroy
Nicolas V de Villeroy (1598 - 1685) inherits
the house from his grandfather Nicolas IV.
1640 he builds a new Hotel de Villeroy keeping the century old basments of the old one.

a touch of magic
Nicolas V de Villeroy
1638 septembre 5 is born in St Germain en Laye
an heir to the throne of France.
The birth is considered a miracle as the parents
had already been married for 23 years.

1643 upon the death of Louis XIII
the boy becomes Louis XIV, the 3rd Bourbon King of France.
1646 Nicolas V de Villeroy is designated to be his tutor.

Louis XIV, with his brother and his tutor Nicolas V de Villeroy
The young Louis XIV (1638 - 1715)
lived at the nearby Palais Royal
but he liked to come to our house as his tutor
had fun children to play with:
Catherine de Villeroy (1639 - 1707)
and François de Villeroy (1644 - 1730).

They later moved with Louis XIV a a new house,
"slightly" larger, the brand new
Chateau de Versailles.

Louis XIV's presence at our VB mansion
left some magic
that is still around today.



Telecom since 1671
A long Telecom History
1671 january 21 two young entrepreneurs
Leon Pajot et Louis Ro
uillé bought
the Hôtel de Villeroy (VB mansion)
to start an avantgarde Telecom business:
It's called "La Poste"
and become the Royal French Postal Services for Louis XIV,
ancester of the French State owned PTT.


Pajot & Rouillé / Thurn & Taxis Post CoachLa Poste / Hotel de Villeroy / Cremerie de Paris in 1715
Post coaches carried mail from our house
to 900 Pajot & Rouillé post relais
around Italy and France
and to the postal centers of the Thurn & Taxis family located
in Brussels and Francfort.


Louis Leon PajotAnselm Franz von Thurn & Taxis
Their grand-son Louis Leon Pajot (1678 - 1754)
and Anselm Franz von Thurn & Taxis (1681 - 1739)
were key people in Europe's Postal system.
Uncountable historic documents were transiting
our house.
When King Louis XIV had really important papers
Louis Leon Pajot had to come to Versailles in person
to pick them up from the hand of the king ...

1717 White travelling to Paris
the Russian Tsar Peter the Grand came to visit
Pajot to admire his collection of scientific instruments.

End of Two Telecom stories
1738, may 14 Louis XV, suffered from jealousy.
and withdrew the Pajot & Rouillé post liciense,
but he did not have the power to take it
from the Thurn & Taxis
based outside France in Brussels and Francfort.

Maximilian Karl von Thurn & TaxisCalèche postale traversant les Alpes
Maximilian Karl von Thurn & Taxis (1802 - 1871),
last postmaster.
1867, july 1 the sate of Prussia nationalised
the Thurn & Taxis Post, ancestor of the German PTT
but 3 million German thalers had to be paid in compensation.
Two, three of these thalers would 119 years later
come to Paris, rue des Halles ...


Albert von Thurn & Taxis avec ses petits fils Johannes et AnselmHelene Thurn & Taxis avec Sissi
Albert von Thurn & Taxis (1860 - 1952) transmits the stories of the families post adventures
to his grandsons Johannes et Anselm.
Our VB mansion was part of them.
Albert knew them from his mother Helene in Baveria,
daughter-in-law of the last postmaster Maximilian Karl Thurn & Taxis.


Albert's aunt Sissi of Austria (1837 - 1898) and his uncles Ludwig of Bavaria (1845 - 1886)
and Paul Thurn & Taxis (1843 - 1879)
were more fascinated by the legends around
Louis XIV
than by the ones around the postal service.

Paul Thurn & Taxis and Ludwig II of BavariaPavillons Baltard under construction in 1867
According to Albert, the grandfather of Johannes,
King Ludwig II came to our VB mansion back in 1867.
At that time the construction of our rue des Halles wasn't finished.
Too bad King Ludwig II did not take pictures, until now we never found any images of the construction,
but maybe one day we will discover one in a Bavarian castle.
He returned in 1874
(a month after the invention of the phone by Alexander Graham Bell) seeing the Cremerie functioning as a "Cremerie" (cheese store).

It is possible that the magic of the Cremerie
and the spirit of Paris contributed a little to
the fairy tale palaces Neuschwanstein,
Linderhof, Herrenchiemsee?

Ludwig II was named after
Louis XVI , godfather of his grandfather Ludwig I of Bavaria.
Louis XVI was the gret gret grandson of Louis XIV.


1952 Johannes Thurn & Taxis inherited the Telecom fortune from his grandfather Albert.
Like Albert he was very cultivated and he knew his family's history better than an encyclopedia.
His stories would later create a link between the Telecom activities
of the old Thurn & Taxis Postmasters
and the not yet invented Phone Book of the World.

Return of a Telecom story

1986 when travelling to Paris
Johannes Thurn & Taxis (1926 - 1990) loved to come
to the unconventional area of Châtelet les Halles.
He enjoyed talking to young students
in the cafes, the Maison Rouge (today Cremerie
N°7),
Bistrot des Halles or the no longer existing Cafe Costes.

One of them (now editor of this website)
was captivated by the entrepreneurial spirit
of the old Thurn & Taxis that carried mail with horses
between their post relais and our house in Paris, unbeleivable postal stories,
that happened - centuries ago.

The T&T story started in
Cornello in the Italian alps
with Francesco Tasso / Franz von Taxis (1459 - 1517)
who set up a postal route to Brussels.

Johannes's great-great-great-great-great-great-grand-father
Anselm Franz von Thurn & Taxis (1681 - 1739)
used to go to the VB mansion
opposite the cafe, on the other side of the street
(today Cremerie
N°1).
No Thalys, no TGV no ICE trains, Anselm Franz
was using horses.
It was a 44 h trip in the summer and 55 h in the winter
with one or two nights sleep in between.

Cremerie de Paris N°2 as a Sony telephone storeCybercafe de Paris leading to the Phone Book of the World
Spirit of telecommunications had stayed in our walls
and in the mind of the Thurn & Taxis family.
Above pictures were taken in 1986 / 1987
one in the living room of the T&T Regensburg Castle,
the other one in front of the just opened Cremerie de Paris N°2
The woman in the first picture that looks in her 50th,
Aimée de Heeren will be in the next articles.
The young woman Emannuelle Faucheux became a casting director.


from the Thurn & Taxis to the Phone Book of the World
The T&T stories were so crazy & funny
that they must have woken up
the sleeping Telecom genes of our old old building.
Thurn & Taxis had nobody as much interested
in his never ending Telecom anecdotes ...
Whenever there was some time conversation
went to the post legends.

While his family's Postal Palaces in Brussels and Francfort had been destroyed
the old Hôtel de Villeroy / VB mansion was still around,
... pratically unchanged.

Walking around the VB mansion
Thurn & Taxis was fascinated to feel the spirit of the old postmasters.
And he was amused the student also knew about the same place,
but what he knew had nothing to do with Telecom
his stories came from Russia (see next article) ...


Sony Phone Repair ServiceCremerie de Paris

A few weeks later, summer 1986,
a small Boutique, once a milk store at the foodmarket,
was for sale next to the old Postal Building (today Cremerie
N°2).
A cariatide of Empress Eugenie is above the facade.
Thurn & Taxis pushed the student to open the store,
not as a milk but as a phone store ...
"You should go into the business my family once started ... Telecom.
Here is the equivalent of one thaler
so you have someting left by the old Thurn & Taxis postmasters
that will help you to start,

get the place and you see with the energy of this spot
things will just happen and come to you."

Well when you are 20 and you open a shop in Paris
a lot of adventures are waiting ...

Sony IT A 550
Everything started with Sony answering machines
and cellular home phones:
IT A 550 or SPP 150.
Banned by the French PTT
holding a monopoly over the market
it was impossible to sell them in Paris.

1990 state owned PTT took us to court
to close down the Boutique as the phones were not "agrée".
Lawyer Laurent Salem saved us as there was no law
prohibiting repair service.
So we launched the fashion of bringing home to France
these wonderful electronic miracles
when travelling to Asia or the US.
Soon Paris Match talked about the Boutique
which came to the ears of Lady Diana
walking into our doors when visiting Paris.

The beginning of a new Telecom adventure
later resulting in the Phone Book of the World ...









Phone Book of the World.com