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see also No1 PBof.com/hotspot





Brands & People
in the history of Cremerie de Paris
Iconic Pop Up Stores (since 2011)
home of VB.com (since 1370 / 2007)
home of Phone Book of the World (since 1987 / 1999)
former seat of the Pavillon des Drapiers / Fashion (1648 - 1868)
former seat of the Royal French Post (1671 - 1738)



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Brands Creative People
Inventors
Industry
A
Acer
2014
Fabrice Massin
Rebecca Markowicz
Xavier Riellan
Julie Furiie
Electronics
Acer Pop Up Store
 
Adopte Un Mec
2012
Guillaume Rioufol
Chantal Lauby
Berengere Krief


Dating
Acer Pop Up Store
Ali Express / Alibaba
2020
Jiali Zhao
Tanya Demayo
E Commerce
Ali Express Pop Up Store
Amazon
2018
Amazon Pop Up Store
Jeff Bezos
Marie Helene Gallet
Julie Joie
Julie Richard
Mathilde Campion
Stephane Coffi
Clara Luciani
E Commerce
Amazon Pop Up Store
Apis Civi
2021
Antoine Fiore Food
Arcane... see Netflix
2021
Video Game
Awaxland
2017
2021
Angela Peralba
Clara Peralba
Fashion
B
Badoo
2019
Ingrid Sikotty
Maxime Le Toquis
Manuel Tocanne
Dating
Badoo Designers
Bazarapagne
2016
2021
Lodia Kpodzro Fashion
Big Hair No Care
2018
Freddie Harrel Cosmetics
C
Casio
2013
Casio Pop Up Store
Xavier de la Croix
Annelise Mangin
Arnaud Petit
Casio G-Shock XL Series
Watches
Casio Pop Up Store

   
Charal
2019
Frank Giordano Food
Coca Cola
2023
Coca Cola Pop Up Store
Zyad Rouissi Food
Coca Cola Pop Up Store 
Cremerie de Paris / Emmental
cheese store
at the les Halles foodmarket,
project of Empress Eugenie
1868 - 1970
see history below

Cremerie de Paris
  Food


first Cremerie de Paris
a fairytale for the
Romanov children

1910s see history below
Romanov Children



Cybercafe de Paris

Cremerie de Paris
cheese store
durung the times around WW2
see history below







Cremerie de Paris No2
reopening as
Sony / Electrica for Sony
a Phone Boutique
leading to Phone Book of the World
and todays Cremerie de Paris
1986 - 2000
see history below

Electrica for Sony
Phones
Consumer Electronics
Cremerie de Paris
hosting Cybercafe de Paris
1995 / 2005
see history below
Cybercafe de Paris
vb.com VB.com a Two Letter Domain Internet Cafe
Long Distance Phone Calls
Cybercafe de Paris
   
Crumpler
2015 / 2016
Nadine Rosa Bags
   
D
E
Easy Jet
2019
Clementine Coez
Alice Danvert
Travel
Edli
2019
Debora Yde Food
Emily in Paris / Netflix
2019
Lilly Collins
Darren Starr
Aminata Toure

Moovie
Emily in Paris
F
Fanta
2017
Fanta
Adrien Lebon
Clementine Coez
Food
Fanta Pop Up Store
Fille de Joie
2018
Benedicte Kaluvangimoko Fashion
Final Fantasy
2016
Final Fantasy
Francois Linh Hoang
Julien Bouaziz
Patrick Phuong
Farreh Fouad
Video Games
Final Fantasy
Fingabol
2016
Caius von Knorring
Cedric Meiffret
Games
Fitbit
2022
Fitbit Watch
Maxime Piednoir
Victor de Belnet
Smart Watches
Fitbit Watch
Flaneurz
2017
Florian Gravier
Arnaud Darut-Giard
Sports
G
Game of Thrones / Warner Bros / WB.com
2019
Karlien Hannaert
Francois Linh Hoang
Julien Bouaziz
Video Games
H
Hello Body
2019
Monique Hoell
Chris Schoernig
Rebecca Albanese
Cosmetics
Hello Body
Hermes
1840s
see history below
   
I
J
Just Eat
2022
Just Eat
Michael van der Pouw (Just Eat Takeaway)
Joe Lukawski, Benoit Berland
Alexis Loubes (Left Productions)
Will Butler, Matt Adams (Dark Horses)
Food
Just Eat
K
Klarna
2022
Doris Xu
Louic Baudry
Mattias Schedvin
Daniel Cheng

Shein x Klarna
Payment Systems
Fashion

Konami
2015
Konami
Pierre Ghislandi
Francois Linh Hoang
Julien Bouaziz
Video Games
Kurokawa
2021
Adeline Escoffier
Francois Linh Hoang
Julien Bouaziz
Manga
L
L Oreal
2018
L Oreal Stylista
Thibault David
Camille Berthon
Cosmetics
L Oreal Stylista
M
Ma Coiffeuse Afro x L Oreal
2018
Rebecca Cateline
Cynthia Zeitoun
Hair
Magnetic by S
2021
Sarah Dubost

Hair
Manche
2017
2018
Benjamin Tetart
Valerie Le Dentu
Mina Vandome
Tourism
Marc Cain
2014
2015
2016
Maria Cora Eichenauer
Baerbel Bronkal
Fashion
Metal Gear
see Konami
2015
  Video Game
Metallica / Probity Sony Music
2023
Metallica
Marian Stredwick
Mark Stredwick
Daniel Terreneuve
Stephane Sergent
Music
Metallica Pop Up Store
Microsoft Gears 5
2019
Marc Yssali
Florian Vogel
Francois Linh Hoang
Julien Bouaziz
Video Game
Microsoft XBox
2016
Microsoft XBox
Florian Vogel
Francois Linh Hoang
Julien Bouaziz
Computers
Francois Linh Hoang
MISBHV
2020
Thomas Wirski
Natalia Maczek
Patrycja Szklarczyk
Ada Kepinska
Fashion
N
National Geographic
2022
Barbara Boespflug
Beatrice Billon

Media
National Geographic Pop Up Store
NBA (Primark x NBA)
2023
   
Nike
2012
Phil Knight
Antoine Leca
Mario Balotelli
Guillaume Rioufol
DJ Arnaud Petit
Sports
Nike Barbershop
Nefer Couture
2015
Daniel Tohou
Fritz Agricole
Fashion

Netflix x League of Legends
2021
Sonny Borg
Alex Doe
Helen Bothamley
Nils Rousset
Aminata Toure
TV
League of Legends
O
 
Omada
2022
Lav'Omada Washing Machine
Sarah Chetoui
Lois Alavoine

Football / Sport Media
Omada Pop Up Store
Omo / Unilever
2013
Omo Washing Product
Washing Powder
Omo Pop Up Store
Onitsuka Tiger
2013
Fashion Sports
Onitsuka Tiger Pop Up Store 
P
Palladium
2019
Julie Francois
Arnaud Petit
Fashion
Pavillon des Drapiers
1648 - 1865
see history below
   
Petit Jean
2014
Olivier Chevallier Winters
Arnaud Guilmet
Penelope Lacasse
Marie Melissen
Food
Phone Book of the World
since 1999
Louis Henri Schlumberger
Ben Solms
Scott Stevenson
Aimee de Heeren
Louis Schlumberger
David Aaron Benali

Phone Book of the World.com
Pokemon
2014
Pokemon Center Paris
Junichi Masuda
Emily Britt
Scott Stevenson
Manga
Pokemon Center Paris
Pokemon by Celio
2019
Julia Grosman
Romain Serran
Manga / Fashion
Pokemon by Celio
Poste Royale de Louis XIV
Royal French Postal Service
Pajot & Rouille

1671 - 1738
see history below
until 1738
   
Primark x NBA
2023 - only 3 h

Lee Marriott Fashion
Primark x NBA Product Launch Event
Q
R
Racer Worldwide
2021
Racer Hoodie
Mihhail Zigadlo
Yuri Belov
Vadim Stupakov
Fashion
Racer Pop Up Store
Real Me
2022
Peggy Yeung
Audrey Emanuel
Alexandre Cabaret
Quentin Deschamps Lapointe
Real Me Pop Up Store
Hi Tech

Renault
2015
Renault Pop Up Store
Charlos Ghosn
Laurens van den Acker
Yaniv Abittan
Pascal Gaveriaux
Alix Calonne
Jacques Marie Andre
Scott Stevenson
Car
S
Sakamoto Days
2022
Jacques Glenat
Mathilde Prefol
Caroline Segarra

Manga / Book Launch
Sakamoto Days Pop Up Store
Soeur
2012
2013
2014
2015
2017
Angelique Brion Fashion
Shadow
2018
Emmanuel Freund
Clara Danos
Computers
Shein
2019
2022
Qing Su
Jingyi Xing
Fashion
Shein x Klarna
2022
see Klarna
  Fashion
Siemens
2017
Siemens Connected Gallery
Werner von Siemens (1816 - 1892)
Laetitia Crampe
MD
Stephane Bergny
David Aaron Benali
Electronics
Siemens Connected Gallery
Sodexo
2018
Sodexo Pop Up Restaurant
Pierre Bellon
Marc Henry
Kilian Stephan

Food
Sodexo Pop Up Restaurant
Sony Playstation
2023
Sony Playstation Pop Up Store
Camille Martinez,
Julie Thomas,
Remi Vincent,
Louis Govindin,
Clement Praslin Niviere
Nils Rousset
Video Games
Sony Playstation Pop Up Store
 
Specialized
2016
  Bikes
Specialized Bikes
Starbucks
2016
Royal Staircase
Laetitia Crampe
Stephane Bergny
Food
Starbucks chilled classic
Subway
2022

Sandra Chassan
Neyla Mamlouk Sanchez
Zyad Rouissi
Subway Cookie
Food
Subway Cookies
Swildens
2017
2018
2021
Jerome Basselier
Sandy Feuillet
Fashion
Swiss Cheese
2012
Jean Charles Karmann Food
Swiss Cheese Lab
T
Thurn & Taxis
1690 - 1738
1986 - 1990
see VB history below
 
Triumph
2013
Motor Cycles
U
UGG
2012
2013
Ugg Pop Up Store
Jean-Michel Herrault
Audrey Beylemans
Guillaume Rioufol
Catherine North
Fashion
Ugg Pop Up Store
Ubisoft
2021
Video Games
Under Armour / UA.com
2018
Under Pop Up Store
Jessica Koortens
Alex Dealtour
Fanny Michel
Catherine North
Sports
Under Pop Up Store
Unilever
2013
Food
Urban Massage
2016
Services
V
Villeroy Bourbon / VB
see history 1370 / 1671
   

Visa
2021
Visa Commerical

Steven da Costa (Olympic Champion)
Arnaud Labatte
Finance
Visa Commerical

Von Dutch
2023
Von Dutch Pop Up Store

Earl Pickens (earlpvd)
Thomas Mestre (djalouz)
Nicolas Icon (onepesca)
Zulma Zara
Fashion

W
We Dough
2021
Emma Pinon
Anastasia Chauviere
Food
Weight Watchers / WW.com
2017
Weight Watchers Pop Up Store
Thierry Bisseliches
Tanya Demayo
Food
Weight Watchers Pop Up Store
White Pages
in 50 countries
since 2004
Anselm Franz von Thurn & Taxis
Ben Solms
Louis Henri Schlumberger
David Aaron Benali

in the logo Anselm Franz von Thurn & Taxis
Whitepages.fr
Whitepages.de

Telecom
Whitepages.in
X
Y
Z
Zenka
2018
2019
Patricia Carmoille Sunglasses

VB History
before the times
of the
Pop Up Stores

 

Villeroy Bourbon / VB.com
1370 - 1671
Marguerite de Navarre
Nicolas IV de Villeroy
Henri IV
Nicolas IV de Villeroy

Richard Neufville (1350 - 1401)
Richard II Neufville
Pierre Legendre (1465 - 1524)
Nicolas I de Neufville (14xx - 1549)
Nicolas II Neufville de Villeroy (14xx - 1553)
Marguerite de Navarre (1492 - 1549)
Nicolas III de Villeroy (1525 - 1598)
Nicolas IV de Villeroy (1542 - 1617)
Madeleine de l Aubespine (1546 - 1596)
Catherine de Medici (1519 - 1589)
Henri IV, 1st Bourbon King (1553 - 1610)
Nicolas V de Villeroy (1598 - 1685)
Louis XIV, 3rd Bourbon King (1638 - 1715)
Philippe d'Orleans (1640 - 1701)
Catherine de Villeroy (1639 - 1707)
Francois de Villeroy (1644 - 1730)
Louis XIV
VB
Hotel de Villeroy Bourbon
Private Home
Royal Pied a Terregate of the Cremerie de Paris
vb.com

Pavillon des Drapiers
Fashion Pavillion

1648 - 1865
Sebastian Bruant (1602 - 1670)
Jacques Bruant (1624 - 1664)
Liberal Bruant (1635 - 1697)
Marie Antoinette, Bourbon Queen (1755 - 1793)
Tissues
Fashion

Pavillon des Drapiers
Hermes
1840s
Thierry Hermes (1801 - 1878)
Christine Hermes Pierrat (1805 - 1896)
Thierry Hermes
Fashion
Poste Royale de Louis XIV
Royal French Postal Service
Pajot & Rouill?

1671
until 1738
Louis Leon Pajot Louis Leon Pajot, last Postmaster
Anselm Franz von Thurn & Taxis
Leon Pajot (1625 - 1668)
Louis Rouille (1630 - 1694)
Louis Pajot II (1647 - 1708)
Marie Anne Rouille (1659 - 1694)
Louis Leon Pajot (1678 - 1754)
Louis XIV, 3rd Bourbon King (1638 - 1717)
Anselm Franz, 2nd Prince Thurn & Taxis (1681 - 1739)
Johannes, 11th Prince Thurn & Taxis (1926 - 1990)

Technology
Telecom

La Poste Pajot Rouille
La Poste Pajot Rouille
Thurn & Taxis
1690 - 1738
1986 - 1990
Franz von Taxis1490 Franz von Taxis,
founder of the Postal System

Anselm Franz von Thurn & Taxis1730s Anselm Franz travelled
from Brussels to Paris by horse

Anselm Franz von Thurn & Taxis1827 / 1867 Maximilian Karl,
last T&T Postmaster
Anselm Franz, 2nd Prince Thurn & Taxis (1681 - 1739)
Alexander F, 3rd Prince Thurn & Taxis (1704 - 1773)
Maximilian Karl, 6th Prince Thurn & Taxis
Albert, 8th Prince Thurn & Taxis (1867 - 1952)
Johannes, 11th Prince Thurn & Taxis (1926 - 1990)
Aimee de Heeren (1903 -2006)
Soraya of Iran (1932 - 2001)
Aja von Sachsen - Thurn & Taxis (1936 - 2018)
Memo von Sachsen Gessaphe
Ben Solms
Albert and Johannes von Thurn & Taxis Johannes Thurn Taxis, Aimee de Heeren, Ben Solms 1986 Johannes Thurn & Taxis
pushed the opening
of a little Sony Phone Boutique
(today Cremerie de Paris No2)
which turned into the
Phone Book of the World
Post exchange Partner
telecom history
telecom history
Tiara Empress Eugenie
Tiara Empress Eugenie

Tiara Thurn & Taxis
Tiara Thurn & Taxis
   
Cremerie de Paris / Emmental
cheese store
at the les Halles foodmarket,
project of Empress Eugenie
1868 - 1970
Empress Eugenie
Tiara Empress Eugenie
Cremerie de Paris
Cremerie de Paris
Cybercafe de ParisPavillons Baltard imagined by Eugenie

Pavillons Baltard
Cremerie de Paris

Food
Cybercafe de Paris
Cybercafe de Paris 1870 fall of the Second Empire
Eugenie exiled in the UK

Cybercafe de Paris
Cybercafe de Paris1880s Eugenie transmitting
the stories to Alix Hessen,
granddaughter of Queen Victoria
future wife of Nicolas II

first Cremerie de Paris
a fairytale for the
Romanov children

1910s
Romanov Children
Romanov Children
Anastasia Children
Anastasia Romanov,
great aunt of tody's Cremerie de Paris

Louis XIVLouis XIV, hero of the fairytales
around Cremerie de Paris
Alix HessenAlix Hessen / Tsarina of Russia (1871 - 1918)
Eleonore Solms / Grand Duchess of Hessen (1871 - 1937)
Dmitri Romanov (1891 - 1942)
Olga Romanov (1895 - 1918)
Tatiana Romanov (1897 - 1918)
Maria Romanov (1899 - 1918)
Anastasia Romanov (1901 - 1918)
Carl Solms (1903 - 2004)
Alexei Romanov (1904 - 1919)
Friederike Solms (1905 - 1995)
Ben Solms
Romanov Children with TsarinaAlix Hessen telling the Cremerie de Paris
stories to children

Cremerie de Paris
and young Louis XIV
were fairy tales
for the Romanov Children

Alexei Romanov / Carl Solms
Carl Solms and Dmitri Romanov
survive the Russian Revolution
and continue the Cremerie Legends
Carl Solms / Ben Solms
Dmitri Romanov
Romanov Arms
Cremerie de Paris

cheese store
during the times around WW2

1920s
1960s

escalier royal


Coco Chanel (1883-1971)
Dmitri Romanov (1891 - 1942)
Ernest Beaux (1881 - 1961)
Aimee de Heeren (1903 - 2006)
Joseph Patrick Kennedy Jr (1915 - 1944)
Coco Chanel, Aimee de Heeren Aimee de Heeren, Joe Kennedy Jr Aimee de Heeren, Ben Solms Aimee de Heeren 1939 / 1986

Fashion / Perfume
Coco Chanel, Dmitri RomanovCoco Chanel and Dmitri Romanov Coco Chanel jewel1920 Dmitri gives Chanel
a little jewel from Russia


Coco Chanel, Dmitri Romanov What is left from a Love Affair
is No5 and the little jewel ...

Coco Chanel jewel 1970 Chanel leaves the little jewel
to Aimee de Heeren
Cremerie de Paris No2
reopening as
Sony / Electrica for Sony
a Phone Boutique
leading to Phone Book of the World
and todays Cremerie de Paris
Electrica for Sony
Electrica for Sony
Electrica for Sony
1986 - 2000
Akio Morita (1921 - 1999)
Ben Solms
Johannes Thurn & Taxis (1926 - 1990)
Aimee de Heeren (1903 - 2006)
Monika Halsey Solomon
Frederic Mehdi
Emmanuel Dominguez
Anna Margarita Albelo
Jens Lilholdt
Rika Nishidate Churchill
Reiko Noda Lavergne
Brigitte Lopez

Sony phones
Electrica for Sony
Phones
Consumer Electronics

Coco Chanel jewel1993 the little jewel
from Coco Chanel

and the Sony phones
make it possible to buy
Cremerie de Paris No1

Cremerie de Paris 1993
Cremerie de Paris
hosting Cybercafe de Paris
1995 / 2005
Cybercafe de Paris


Aimee de Heeren, Buzz Alrin, Ben Solms 2000 Aimee de Heeren with
Apollo 11 Astronaute Buzz Aldrin
Ben Solms
Heide Oysterle Collins
Jon Postel
Buzz Aldrin
Aimee de Heeren (1903 - 2006)
Soraya of Iran (1932 - 2001)

Cybercafe de Paris
Internet Cafe
Long Distance Phone Calls
Cybercafe de Paris
vb.com VB.com a Two Letter Domain
   



Phone Book of the World was invented
in the first Internet Cafe that existed in Paris (1995 - 2005)
2011 we converted our webcafe into a small Brand Museum
and started to host iconic Pop Up Store Expos.
The first brand that came was Nike creating a Nike Barbershop.

La Poste Pajot Rouille
A "few years" earlier, 1671 - 1738, the exact same location
was already a Technology Hotspot.
At the location was created "La Poste"
becoming the Royal French Postal Services.
Horses were carrying mail
to thousands of Pajot & Rouille and Thurn & Taxis Post Stations.
Somehow Sprit of Telecommunication had remained in the walls ...

1986 Return of Telecom
opening of a small next door Telephone Repair Boutique.


gate of the Cremerie de Paris
The history of VB
Hotel de Villeroy Bourbon / Cremerie de Paris
is much older.
1646 a little boy used to come to our house
which was owned by his teacher.
He loved it because he liked his teachers children.
He was very artistic and already famous at his young age
The boy was the 3rd Bourbon King of France,
Louis XIV

gate of the Cremerie de Paris
The Family of his teacher, the Villeroys had settled at the house in 1370.
The presence of Louis XIV left an ongoing aura
which continues to attract a lot of creativity to our place.
Marie Antoinette came in the 1780s.
Empress Eugenie in the 1860s
Coco Chanel in the 1920s and again in the 1960s.
She left a little jewel who helped us to rebuild Cremerie de Paris
as if the stylist had decided the story needed to be continued ...



Today we have the chance to receive some of the World's
most fascinating Brand Builders and Designers.




Cremerie de Paris No1, the birthplace of the Phone Book of the World
is surrounded by nine more Cremeries,
all iconic Pop Up Store and Brand Expo Locations
in the heart of Paris
in between Notre Dame and the Louvre.
Cremerie de Paris

Cremerie de Paris