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Amazon Pop Up Store @ Cremerie de Paris
home of the Phone Book of the World
Discover the first physicalAmazon Store in Paris
It opened at several Cremeries de Paris, home of the Phone Book of the World
for a 2018 Christmas Expo.
All the Amazon Pop Ups face the new subway exit "Marguerite de Navarre"
connecting the Paris transport system with the heart of the city.
Video showing Christmas Lutins
arriving at the Amazon Pop Up Store
at Cremerie de Paris.
the Lutins arrive from the Paris Metro Station Chatelet les Halles.
The video continues with images around the Amazon
Pop Up Stores and Cafes
It ends with a view from the rooth of Cremerie de Paris No1
going from the Notre Dame cathedral
to Cremerie de Paris No6 and the subway exit.
Cremerie de Paris is a place full of history ...
This video shows how the Amazon Pop Up Store was constructed.
The Expo was imagined by Anne Lise Menard,
the famous event designers Julie Joie, Julie Richard, Mathilde Champion
and the decorator Marie Helene Galet.
Back in 1646 the seat of the Phone Book of the World
was one of the homes of a little
boy who would have loved to visit the Amazon expo.
already famous as a child.
He passed the old gate on the right side of the Pop Up Store
many many times.
Cremerie de Paris was owned by his teacher, Nicolas V de Villeroy.
The little boy loved the children of his teacher
Catherine and Francois de Villeroy.
As an adult he constructed the Versailles Palace.
They all lived there.
His name was Louis XIV also called the Sun King.
This is a 360 degre video of the Amazon Pop Up Store.
1671 Cremerie de Paris became a Telecom Company
which has something in common with what Amazon is doing today,
shipping parcels ...
The Villeroy family moving to the Versailles castle
sold the house to Leon Pajot et Louis Rouille,
They started a company transporting letters and parcels.
At the time there were no cars, no computer, no phones.
They would not have been able to handle all the parcels Amazon sends
around the world today ...
Pajot & Rouille used horses ...
Post horses were leaving from the old gate you see in the videos
to carry mail to post relais or postal palaces in cities like
Venice, Rome, Frankurt, Brussels.
Pajot & Rouille had about 900 post relais, so that horses could rest
every 30 miles. They also exchanged mail with
the Thurn & Taxis, another family of postal entrepreneurs.
Spirit of Telecom & of Innovation stayed in our walls ...
1986 Cremerie de Paris -
with the help of Thurn & Taxis. -
started as a Sony Phone Boutique.
1995 Cremerie de Paris turned into the fist Internet Cafe in Paris.
At the time French Hotels were not yet connected,
American travelers were the first to come.
Most visitors were very young
and Cremerie de Paris did not know who they were
or who they were going to become. Maybe they did not know it themselves ...
In the meantime they have
created world famous brands
that now return to
"their old Cybercafe", Cremerie de Paris No1
to set up Pop Up Store Expos.
2011 Cremerie de Paris was converted into a Brand Expo Center.
The first brand to arrive was Nike
Amazon was the first brand to take all the Cremeries at the same time ...
The expo was imagined by Julie Joie, Julie Richard and Mathilde Campion.
Amazon contributed to make Cremerie de Paris become
Meeting Place for the World's most famous Brands.
main Amazon Pop Up Store "Home of Christmas" @ Cremerie de Paris No1 On the right side of the Amazon Store you see and old, old gate.
Amazon Pop Up Cafe at Cremerie de Paris No3 (Gladines)
opposit Cremerie de Paris No1
and the old gate gate.
Amazon Kitchen Pop Up Store at Cremerie de Paris No6
No6 and No7 are located 80 m from No1
on the other side of place Marguerite de Navarre,
rue de la Ferronnerie.
Marguerite (1553 - 1615) was a writer and a Queen of Navarre.
She was the grandmother of King Henri IV (1553 - 1610),
grandfather of King Louis XIV (1638 - 1715).
They all used to come to the Cremeries
who have a history going back to 1370.
The landscape of place Marguerite de Navarre has changed many times
but the history of the Kingdom of France is still there.
The Belle Epoque Cafe Maison Rouge No7 & No8
is surrounding Cremerie de Paris No6
Some Amazon Christmas Lutins are having a little coffee break.