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Brands & People
in the history of Cremerie de Paris
Iconic Pop Up Stores (since 2011)
home of VB.com (since 1370 / 2007)
home of Phone Book of the World (since 1987 / 1999)
former seat of the Pavillon des Drapiers / Fashion (1648 - 1868)
former seat of the Royal French Post (1671 - 1738)

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Brands	Creative People Inventors	Industry
A
Acer 2014	Fabrice Massin Rebecca Markowicz Xavier Riellan Julie Furiie	Electronics
Adopte Un Mec 2012	Guillaume Rioufol Chantal Lauby Berengere Krief	Dating
Ali Express / Alibaba 2020	Jiali Zhao Tanya Demayo	E Commerce
Amazon 2018	Jeff Bezos Marie Helene Gallet Julie Joie Julie Richard Mathilde Campion Stephane Coffi Clara Luciani	E Commerce
Apis Civi 2021	Antoine Fiore	Food
Arcane... see Netflix 2021	Video Game
Awaxland 2017 2021	Angela Peralba Clara Peralba	Fashion
B
Badoo 2019	Ingrid Sikotty Maxime Le Toquis Manuel Tocanne	Dating
Bazarapagne 2016 2021	Lodia Kpodzro	Fashion
Big Hair No Care 2018	Freddie Harrel	Cosmetics
C
Casio 2013	Xavier de la Croix Annelise Mangin Arnaud Petit	Watches
Charal 2019	Frank Giordano	Food
Coca Cola 2023	Zyad Rouissi	Food
Cremerie de Paris / Emmental cheese store at the les Halles foodmarket, project of Empress Eugenie 1868 - 1970 see history below		Food
first Cremerie de Paris a fairytale for the Romanov children 1910s see history below
Cremerie de Paris cheese store durung the times around WW2 see history below
Cremerie de Paris No2 reopening as Sony / Electrica for Sony a Phone Boutique leading to Phone Book of the World and todays Cremerie de Paris 1986 - 2000 see history below		Phones Consumer Electronics
Cremerie de Paris hosting Cybercafe de Paris 1995 / 2005 see history below	VB.com a Two Letter Domain	Internet Cafe Long Distance Phone Calls
Crumpler 2015 / 2016	Nadine Rosa	Bags
D
E
Easy Jet 2019	Clementine Coez Alice Danvert	Travel
Edli 2019	Debora Yde	Food
Emily in Paris / Netflix 2019	Lilly Collins Darren Starr Aminata Toure	Moovie
F
Fanta 2017	Adrien Lebon Clementine Coez	Food
Fille de Joie 2018	Benedicte Kaluvangimoko	Fashion
Final Fantasy 2016	Francois Linh Hoang Julien Bouaziz Patrick Phuong Farreh Fouad	Video Games
Fingabol 2016	Caius von Knorring Cedric Meiffret	Games
Fitbit 2022	Maxime Piednoir Victor de Belnet	Smart Watches
Flaneurz 2017	Florian Gravier Arnaud Darut-Giard	Sports
G
Game of Thrones / Warner Bros / WB.com 2019	Karlien Hannaert Francois Linh Hoang Julien Bouaziz	Video Games
H
Hello Body 2019	Monique Hoell Chris Schoernig Rebecca Albanese	Cosmetics
Hermes 1840s see history below
I
J
Just Eat 2022	Michael van der Pouw (Just Eat Takeaway) Joe Lukawski, Benoit Berland Alexis Loubes (Left Productions) Will Butler, Matt Adams (Dark Horses)	Food
K
Klarna 2022	Doris Xu Louic Baudry Mattias Schedvin Daniel Cheng	Payment Systems Fashion
Konami 2015	Pierre Ghislandi Francois Linh Hoang Julien Bouaziz	Video Games
Kurokawa 2021	Adeline Escoffier Francois Linh Hoang Julien Bouaziz	Manga
L
L Oreal 2018	Thibault David Camille Berthon	Cosmetics
M
Ma Coiffeuse Afro x L Oreal 2018	Rebecca Cateline Cynthia Zeitoun	Hair
Magnetic by S 2021	Sarah Dubost	Hair
Manche 2017 2018	Benjamin Tetart Valerie Le Dentu Mina Vandome	Tourism
Marc Cain 2014 2015 2016	Maria Cora Eichenauer Baerbel Bronkal	Fashion
Metal Gear see Konami 2015		Video Game
Metallica / Probity Sony Music 2023	Marian Stredwick Mark Stredwick Daniel Terreneuve Stephane Sergent	Music
Microsoft Gears 5 2019	Marc Yssali Florian Vogel Francois Linh Hoang Julien Bouaziz	Video Game
Microsoft XBox 2016	Florian Vogel Francois Linh Hoang Julien Bouaziz	Computers
MISBHV 2020	Thomas Wirski Natalia Maczek Patrycja Szklarczyk Ada Kepinska	Fashion
N
National Geographic 2022	Barbara Boespflug Beatrice Billon	Media
NBA (Primark x NBA) 2023
Nike 2012	Phil Knight Antoine Leca Mario Balotelli Guillaume Rioufol DJ Arnaud Petit	Sports
Nefer Couture 2015	Daniel Tohou Fritz Agricole	Fashion
Netflix x League of Legends 2021	Sonny Borg Alex Doe Helen Bothamley Nils Rousset Aminata Toure	TV
O
Omada 2022	Sarah Chetoui Lois Alavoine	Football / Sport Media
Omo / Unilever 2013		Washing Powder
Onitsuka Tiger 2013		Fashion Sports
P
Palladium 2019	Julie Francois Arnaud Petit	Fashion
Pavillon des Drapiers 1648 - 1865 see history below
Petit Jean 2014	Olivier Chevallier Winters Arnaud Guilmet Penelope Lacasse Marie Melissen	Food
Phone Book of the World since 1999	Ben Solms Scott Stevenson Aimee de Heeren Louis Schlumberger David Aaron Benali
Pokemon 2014	Junichi Masuda Emily Britt Scott Stevenson	Manga
Pokemon by Celio 2019	Julia Grosman Romain Serran	Manga / Fashion
Poste Royale de Louis XIV Royal French Postal Service Pajot & Rouille 1671 - 1738 see history below until 1738
Primark x NBA 2023 - only 3 h	Lee Marriott	Fashion
Q
R
Racer Worldwide 2021	Mihhail Zigadlo Yuri Belov Vadim Stupakov	Fashion
Real Me 2022	Peggy Yeung Audrey Emanuel Alexandre Cabaret Quentin Deschamps Lapointe	Hi Tech
Renault 2015	Charlos Ghosn Laurens van den Acker Yaniv Abittan Pascal Gaveriaux Alix Calonne Jacques Marie Andre Scott Stevenson	Car
S
Sakamoto Days 2022	Jacques Glenat Mathilde Prefol Caroline Segarra	Manga / Book Launch
Soeur 2012 2013 2014 2015 2017	Angelique Brion	Fashion
Shadow 2018	Emmanuel Freund Clara Danos	Computers
Shein 2019 2022	Qing Su Jingyi Xing	Fashion
Shein x Klarna 2022 see Klarna		Fashion
Siemens 2017	Werner von Siemens (1816 - 1892) Laetitia Crampe MD Stephane Bergny David Aaron Benali	Electronics
Sodexo 2018	Pierre Bellon Marc Henry Kilian Stephan	Food
Sony Playstation 2023	Camille Martinez, Julie Thomas, Remi Vincent, Louis Govindin, Clement Praslin Niviere Nils Rousset	Video Games
Specialized 2016		Bikes
Starbucks 2016	Laetitia Crampe Stephane Bergny	Food
Subway 2022	Sandra Chassan Neyla Mamlouk Sanchez Zyad Rouissi	Food
Swildens 2017 2018 2021	Jerome Basselier Sandy Feuillet	Fashion
Swiss Cheese 2012	Jean Charles Karmann	Food
T
Thurn & Taxis 1690 - 1738 1986 - 1990 see VB history below
Triumph 2013	Motor Cycles
U
UGG 2012 2013	Jean-Michel Herrault Audrey Beylemans Guillaume Rioufol Catherine North	Fashion
Ubisoft 2021		Video Games
Under Armour / UA.com 2018	Jessica Koortens Alex Dealtour Fanny Michel Catherine North	Sports
Unilever 2013		Food
Urban Massage 2016		Services
V
Villeroy Bourbon / VB see history 1370 / 1671
Vins de Blaye 2023		Wine
Visa 2021	Steven da Costa (Olympic Champion) Arnaud Labatte	Finance
Von Dutch 2023	Earl Pickens (earlpvd) Thomas Mestre (djalouz) Nicolas Icon (onepesca) Zulma Zara	Fashion
W
We Dough 2021	Emma Pinon Anastasia Chauviere	Food
Weight Watchers / WW.com 2017	Thierry Bisseliches Tanya Demayo	Food
White Pages in 50 countries since 2004	Ben Solms Louis Henri Schlumberger David Aaron Benali in the logo Anselm Franz von Thurn & Taxis	Telecom
X
Y
Z
Zenka 2018 2019	Patricia Carmoille	Sunglasses
	VB History before the times of the Pop Up Stores
Villeroy Bourbon / VB.com 1370 - 1671	Richard Neufville (1350 - 1401) Richard II Neufville Pierre Legendre (1465 - 1524) Nicolas I de Neufville (14xx - 1549) Nicolas II Neufville de Villeroy (14xx - 1553) Marguerite de Navarre (1492 - 1549) Nicolas III de Villeroy (1525 - 1598) Nicolas IV de Villeroy (1542 - 1617) Madeleine de l Aubespine (1546 - 1596) Catherine de Medici (1519 - 1589) Henri IV, 1st Bourbon King (1553 - 1610) Nicolas V de Villeroy (1598 - 1685) Louis XIV, 3rd Bourbon King (1638 - 1715) Philippe d'Orleans (1640 - 1701) Catherine de Villeroy (1639 - 1707) Francois de Villeroy (1644 - 1730)	VB Hotel de Villeroy Bourbon Private Home Royal Pied a Terre
Pavillon des Drapiers Fashion Pavillion 1648 - 1865	Sebastian Bruant (1602 - 1670) Jacques Bruant (1624 - 1664) Liberal Bruant (1635 - 1697) Marie Antoinette, Bourbon Queen (1755 - 1793)	Tissues Fashion
Hermes 1840s	Thierry Hermes (1801 - 1878) Christine Hermes Pierrat (1805 - 1896)	Fashion
Poste Royale de Louis XIV Royal French Postal Service Pajot & Rouill? 1671 until 1738 Louis Leon Pajot, last Postmaster	Leon Pajot (1625 - 1668) Louis Rouille (1630 - 1694) Louis Pajot II (1647 - 1708) Marie Anne Rouille (1659 - 1694) Louis Leon Pajot (1678 - 1754) Louis XIV, 3rd Bourbon King (1638 - 1717) Anselm Franz, 2nd Prince Thurn & Taxis (1681 - 1739) Johannes, 11th Prince Thurn & Taxis (1926 - 1990)	Technology Telecom
Thurn & Taxis 1690 - 1738 1986 - 1990 1490 Franz von Taxis, founder of the Postal System 1730s Anselm Franz travelled from Brussels to Paris by horse 1827 / 1867 Maximilian Karl, last T&T Postmaster	Anselm Franz, 2nd Prince Thurn & Taxis (1681 - 1739) Alexander F, 3rd Prince Thurn & Taxis (1704 - 1773) Maximilian Karl, 6th Prince Thurn & Taxis Albert, 8th Prince Thurn & Taxis (1867 - 1952) Johannes, 11th Prince Thurn & Taxis (1926 - 1990) Aimee de Heeren (1903 -2006) Soraya of Iran (1932 - 2001) Aja von Sachsen - Thurn & Taxis (1936 - 2018) Memo von Sachsen Gessaphe Ben Solms 1986 Johannes Thurn & Taxis pushed the opening of a little Sony Phone Boutique (today Cremerie de Paris No2) which turned into the Phone Book of the World	Post exchange Partner
Cremerie de Paris / Emmental cheese store at the les Halles foodmarket, project of Empress Eugenie 1868 - 1970	Pavillons Baltard imagined by Eugenie	Food 1870 fall of the Second Empire Eugenie exiled in the UK 1880s Eugenie transmitting the stories to Alix Hessen, granddaughter of Queen Victoria future wife of Nicolas II
first Cremerie de Paris a fairytale for the Romanov children 1910s Anastasia Romanov, great aunt of tody's Cremerie de Paris Louis XIV, hero of the fairytales around Cremerie de Paris	Alix Hessen / Tsarina of Russia (1871 - 1918) Eleonore Solms / Grand Duchess of Hessen (1871 - 1937) Dmitri Romanov (1891 - 1942) Olga Romanov (1895 - 1918) Tatiana Romanov (1897 - 1918) Maria Romanov (1899 - 1918) Anastasia Romanov (1901 - 1918) Carl Solms (1903 - 2004) Alexei Romanov (1904 - 1919) Friederike Solms (1905 - 1995) Ben Solms Alix Hessen telling the Cremerie de Paris stories to children	Cremerie de Paris and young Louis XIV were fairy tales for the Romanov Children Carl Solms and Dmitri Romanov survive the Russian Revolution and continue the Cremerie Legends
Cremerie de Paris cheese store during the times around WW2 1920s 1960s	Coco Chanel (1883-1971) Dmitri Romanov (1891 - 1942) Ernest Beaux (1881 - 1961) Aimee de Heeren (1903 - 2006) Joseph Patrick Kennedy Jr (1915 - 1944) Aimee de Heeren 1939 / 1986	Fashion / Perfume Coco Chanel and Dmitri Romanov 1920 Dmitri gives Chanel a little jewel from Russia What is left from a Love Affair is No5 and the little jewel ... 1970 Chanel leaves the little jewel to Aimee de Heeren
Cremerie de Paris No2 reopening as Sony / Electrica for Sony a Phone Boutique leading to Phone Book of the World and todays Cremerie de Paris 1986 - 2000	Akio Morita (1921 - 1999) Ben Solms Johannes Thurn & Taxis (1926 - 1990) Aimee de Heeren (1903 - 2006) Monika Halsey Solomon Frederic Mehdi Emmanuel Dominguez Anna Margarita Albelo Jens Lilholdt Rika Nishidate Churchill Reiko Noda Lavergne Brigitte Lopez	Phones Consumer Electronics 1993 the little jewel from Coco Chanel and the Sony phones make it possible to buy Cremerie de Paris No1
Cremerie de Paris hosting Cybercafe de Paris 1995 / 2005 2000 Aimee de Heeren with Apollo 11 Astronaute Buzz Aldrin	Ben Solms Heide Oysterle Collins Jon Postel Buzz Aldrin Aimee de Heeren (1903 - 2006) Soraya of Iran (1932 - 2001)	Internet Cafe Long Distance Phone Calls VB.com a Two Letter Domain

Phone Book of the World was invented
in the first Internet Cafe that existed in Paris (1995 - 2005)
2011 we converted our webcafe into a small Brand Museum
and started to host iconic Pop Up Store Expos.
The first brand that came was Nike creating a Nike Barbershop.


A "few years" earlier, 1671 - 1738, the exact same location
was already a Technology Hotspot.
At the location was created "La Poste"
becoming the Royal French Postal Services.
Horses were carrying mail
to thousands of Pajot & Rouille and Thurn & Taxis Post Stations.
Somehow Sprit of Telecommunication had remained in the walls ...

1986 Return of Telecom
opening of a small next door Telephone Repair Boutique.



The history of VB
Hotel de Villeroy Bourbon / Cremerie de Paris
is much older.
1646 a little boy used to come to our house
which was owned by his teacher.
He loved it because he liked his teachers children.
He was very artistic and already famous at his young age
The boy was the 3rd Bourbon King of France,
Louis XIV


The Family of his teacher, the Villeroys had settled at the house in 1370.
The presence of Louis XIV left an ongoing aura
which continues to attract a lot of creativity to our place.
Marie Antoinette came in the 1780s.
Empress Eugenie in the 1860s
Coco Chanel in the 1920s and again in the 1960s.
She left a little jewel who helped us to rebuild Cremerie de Paris
as if the stylist had decided the story needed to be continued ...



Today we have the chance to receive some of the World's
most fascinating Brand Builders and Designers.



Cremerie de Paris No1, the birthplace of the Phone Book of the World
is surrounded by nine more Cremeries,
all iconic Pop Up Store and Brand Expo Locations
in the heart of Paris
in between Notre Dame and the Louvre.