Cremerie de Paris
International Hotspot
since 1370 / 1671 / 1993 / 2011

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VB Gate 1370 The Villeroy family, food merchands at the Les Halles foodmarket
settle in an old House. Over time they becom advisors
of the Bourbons, Kings of France.

VB.com
young King Louis XIV1646 The Hotel de Villeroy Bourbon also called
VB,
home of the
Villeroy family, became the school of a young child
Louis XIV, the 3rd Bourbon King

Thurn & Taxis Posthorn
1671 The Villeroys sell the old VB mansion
as Louis XIV has invited them to live at the future Versailles Castle.
Time for a new adventure, an avant-garde private hi-tech company,
La Poste.

1738 End of a story
Louis XIV takes La Poste from it's founders and moves it away.
Forgotten in France VB remains
in the memory of another Postal family,
Thurn & Taxis

Thurn & Taxis
1986 Return of a Story
Thurn & Taxis showed VB to a young student.
The idea came up to awake the Spirit of Telecommunications
Thurn & Taxis beleived to be sleeping in the old walls that are still around.
The visit results in a small next door Boutique for iconic Sony Phones.

Amazon Pop Up Store 1993 The Sony Phones from Japan and a little jewel left by Coco Chanel
made it possible to open the first Paris Internet cafe at VB.

The first years were difficult, cut electricity lines all the time ...
being ahead of time, there were not enough clients to use the computers,
only a few already connected Americans travelling through Paris ...
Some of them would become extremely valuable
for the the future of VB, the just waking up Postal mansion ...

Amazon Pop Up StoreSome were alreday a bit older
Jon Postel
, the inventor of "dot com",
a man from the above picture that had been on the first flight to the moon,
and a woman also in the picture that was very beautiful.
In her youth she had been in the cercle of another US pioneer

all influencing us
to invent
Phone Book of the World,
1999 dec 31 / 2000 jan 25

Others were very young and nobody knew who they were.
Maybe the did not know it themselves ...
Today they return with Pop Up Stores for their brands
which are part of the list below:


Pop Up Stores & Films

Pop Up Store Ali Express Ali Express came from Hangzhou, China
to open the first International
Ali Express Pop Up Store.

Pop Up Store AmazonAmazon came from Seattle, Washington, USA
to open the
Amazon home of Christmas Pop Up Store

Pop Up Store CasioCasio came from Tokyo, Japan
to open a
Casio Pop Up Store for the 30th anniverssary of G-Shock.

Pop Up Store Fanta Fanta born in Germany came from Atlanta, Georgia, USA
Fanta organised the
Fanta Halloween Pop Up Store at Cremerie de Paris.

Fitbit Pop Up Store Fitbit, a division of Google came from San Francisco, California, USA
to present the latest Smart Watches at a
Fitbit Pop Up Store.
The technology company was fascinated by the long tech history of VB.

Just Eat Up Store Just Eat came from Amsterdam, Netherlands
to organised a
Just Eat Football Event at Cremerie de Paris,
home of the Phone Book of the World.


Pop Up Store SheinKlarna came from Stockholm, Sweden
to
to organise with for Shein a Summer Pop Up Store at Cremerie de Paris,
home of the Phone Book of the World.


Pop Up Store KonamiKonami came from Tokyo, Japan
to open a
Konami Pop Up Store to launch Metal Gears V.

Fashion Week Showroom Marc Cain Marc Cain came from Bodeshausen near Tuebingen, Germany
to organised several
Fashion Week Showrooms

Pop Up Store Netflix x League of LegendsNetflix came from San Jose, California, USA
to launch
League of Legends x Arcane at Cremerie de Paris.

Pop Up Store Nike Nike came from Beaverton, Oregon, USA
to open the Nike Barbershop.

Pop Up Store Onitsuka TigerOnitsuka Tiger came from Kobe, Japan and from Paris, France
for a
Onitsuka Tiger Birthday Party at Cremerie de Paris.

Pop Up Store L OrealL Oreal at home in Paris, France organised
the
L Oreal Stylista Pop Up Store at Cremerie de Paris

Pop Up Store Pokemon Pokemon came from Tokyo, Japan
to organised the first Pokemon Pop Up Store / Pokemon Center in Europe.
The waiting line almost went up to the Louvre
.

Pop Up Store Real Me Pop RealMe came from Shenzhen, China
and opened a
Real Me Pop Up Store at Cremerie de Paris and Fnac Forum,
RealMe loves the links between Cremerie de Paris and
Alexander Bell

Pop Up Store RenaultRenault came from Boulogne Billancourt, France
to organised the
Renault Twingo Pop Up Store at Cremerie de Paris.

Pop Up Store Shein Shein came from came from Nanjing, China
to organised several
Fashion Pop Up Store
Shein loves all the fashion stories related to Cremerie de Paris.


Pop Up Store Sakamoto Days Shueisha comes from Tokyo, Japan and is the editor of Sakamoto Days
Glenat Editions form Grenoble, France helped to organise the Sakamoto Days Pop Up Store
at the home of another Book, the Phone Book of the World.

Pop Up Store SiemensSiemens came from Munich, Germany
to organised a
Siemens Pop Up Store / Siemens Connected Gallery

Pop Up Restaurant Sodexo Sodexo at home in Paris, France
organised the first
Sodexo Pop Up Restaurant at Cremerie de Paris

Pop Up Cafe Starbucks Starbucks came from
Seattle, Washington, USA
to organised a one day
Starbucks Pop Up Cafe at Cremerie de Paris,
for the Press Launch of Chilled Stackbucks available in supermarkets.


Pop Up Store SubwaySubway came from Milfort, Connecticut, USA
to organised the Cookieway Pop Up Cafe at Cremerie de Paris.

Pop Up Store Under Armour Under Armour came from Baltimore, Maryland, USA
to open the Under Armour Pop Up Store at Cremerie de Paris.

Pop Up Store Unilever Omo Unilever came from London, UK
to organised a
Omo Pop Up Store at Cremerie de Paris,
home of the Phone Book of the World.


TV Commercial Visa Visa came from San Francisco, California, USA
to shoot a Visa TV Commercial at Cremerie de Paris No1 and No9


Pop Up Store Weight Watchers Weight Watchers
came from NYC, New York, USA
to organised the
Weight Watchers Pop Up Store at Cremerie de Paris,



Physically present for a short moment only
all these Pop Ups are now part of the VB Story
Phone Book of the World
contributes to make them be present
around the globe






Cremerie de Paris & VB
a fashion story
Another Story that left
and returned


TV Commercial Visa1648 started the construcion of the "Pavillon des Drapiers"
The Fashion Center located
on the grounds of the left side of today's Cremerie de Paris
11 rue des Dechargeurs, stays in place for 220 years.
It is the fashion center in the Kingdom of France.
Louis XIV watched it's construction as a child.
His 3x great daughter-in-law, Marie Antoinette came for fashion meetings.


TV Commercial Visa1865 Pavillion des Drapiers had to go to make place to the
construction of the future Halles de Paris foodmarket
bult under the reign of Napoleon III.


TV Commercial VisaTV Commercial Visa 1868 opend at the location a milk store Cremerie de Paris
Rue des Halles became te central avenue leading of the foodmarket.

TV Commercial Visa
1870 The Les Halles foodmarket project is finished,
but its head designer, Empress Eugenie has to leave France
attacked by Bismarck the Second Empire falls.
Queen Victoria grants exile in the UK, where Eugenie lives for another 50 years.
As an old woman Eugenie tells the fairytales around Cremerie de Paris
to Victoria's grand and great grand children.

TV Commercial Visa 1910s The stories are so beautiful the young Romanovs love them
so much they all want to travel to Paris to see Cremerie de Paris.
Olga, Tatiana, Maria, Anastasia and Alexei don't survive the Russian Revolution.
but the fairytals survive with some of their cousins:
Dmitri Romanov, later boyfriend of Coco Chanel
and Carl Solms, later babysitter and great-uncle of the editor of this article.

End of a Story
1970 Departure of the famous Les Halles foodmarket,
real estate promotors destroy the Pavillons Baltard,
Cremerie de Paris closes.

Return of a Story
When a story is really beautiful it finds a way to survive.
Nothing was left from the Romanov fortunes,
except a touch of glamour.


Aimee de Heeren and Coco ChanelAimee de Heeren, Joe Kennnedy JrAimee de Heeren, Ben Solms The glamour was called Coco Chanel and her magical friend Aimee de Heeren,
former WW2 secret service agent, resistant and girlfriend of Joe Kennedy Jr.
Thanks to above mentioned Thurn & Taxis
a young student runs into Chanel's friend Aimee.


Alexander Bell Aimée liked to tell him about a fascinating inventor
she had known when she had his age
but he had to wait twenty years until she would tell him the name.
It would have betrayed Aimée's best kept secret, her real age
Alexander Bell, inventor of the phone ...

Bell had told her
"To stay young, you need to have young friends"



1993 The above mentioned Sony Phones and a little jewel left by Coco Chanel
make it possible for Cremerie de Paris to reopen.

Walt Disney's movie Anastasia mentions a Music Box "Together in Paris"
The Music Box is Hollywod fiction
but what remained from the Romanov children
is Cremerie de Paris.

Today as if miracles have happened Cremerie de Paris
has reopened
and it changes all the time.
One Pop Up Store is just more beautiful than the other
making the iconic location become a
Meeting place of the World's most foumous Brands

Spirit of fashion
and technology is back


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