Phone Book of the

Thurn & Taxis invented Telecom industry
a long long time ago ...

731 years later the story continues ...
There are several direct links
between the old T&T Postmasters and
Phone Book of the World

This article covers a very long period.
You can click on a year like 1986 to navigate though time

Omodeo Tasso 1290

Omodeo Tasso
Omodeo / Amadeo / Omedeus Tasso N°1
(1245 estimated - 1309)
organised a courrier service (compagnia dei corrieri)
connecting Venice Milan and Rome.
He had the Spirit of Telecommunications.

Mail transport strated around 1290
and was asumed by Post riders.
His family lived in Cornello, a small village near Bergamo
in the Alps of Lombardy (northern Italy).
The family was first mentioned in 1117 with Reinerius Tasso
This was about 554 years before
our Cremerie de Paris / Hotel de Villeroy Bourbon became a Telecom Hotspot in 1671.

The courrier service was continued by his son Ruggero Tasso N°2,
grand-son Benedetto Tasso N°3,
great-grand-son Palazzo de Tassis N°4,
great-great-grand-son Pasimo de Tassis (?-1496) N°5.

The next generation are four brothers
Jeannetto de Tassis (1450-1518) N°6,
Ruggero de Tassis (145?-1515) N°6,
Pietro de Tassis (145?-1515) N°6,
and Francesco / Franz (1459-1517) N°6

The official founder
Francesco Tasso / Franz Taxis 1490

invention of the postal service
181 years before the Hôtel de Villeroy & Bourbon (home of the Phone Book of the World)
became the Postal Company of the Pajot & Rouillé family

Franz von Taxis / Franceso de Tasso
Franz von Taxis / Francesco de Tasso (1459 - 1517)
is considered to be the founder of the
European Postal system.
The official foundation date is

taking a foodpath to arrive at the small village of Cornellovillage of Cornello in the Italian mountains
Born in Italy in a small village,
Camerata Cornello near
60 km north of
he worked with his brother Jeannetto (1450 - 1518)
and his nephew Johann Baptista (1470 - 1541)

village of Cornello in the Italian mountains
A museum has been created in the
still existing village,
Museo dei Tasso

For the Holy Roman Habsburg Emperor
Maximilian I (1459 - 1519)
Taxis organised a horse transport system
from Innsbruck to Brussels.
Horses were exchanged every 28 km,
mail from Innsbruck to Brussels took 5 and 1/2 days.

Brussels becomes the seat of the young organisation.
Mail from Brussels to Blois 60 hours
from Brussels to Rome 250 hours

Franz von Taxis only child
Augustin de Taxis
entered the church,
The son of his brother Jeanetto,
Johann Baptista became his successor in the postal service.

Johann Baptista von Thurn & Taxis
Johann Baptista von Taxis / Jean Baptise de Taxis (1470 - 1541) N°7
is the nephew of Franz von Taxis.
who further developed the postal connections
in the Holy Roman Empire (including Germany).

The family controls the totaly of European Postal
connections with the exception of France.

Emperor Charles Quint / Karl V (1500 - 1558)
nominates Johan Baptista
as General Postmaster.
The Habsburgs need the realibility and efficiency
of the Thurn & Taxis service.

Johann Baptista was married to
Christina von Wachtendonk
They had 16 children.
He was succeded
by Franz II von Taxis (1514 - 1543)
and by Lamoral I von Taxis.

The next Taxis generations
Postmasters all over Europe
exept of France

Leonhard I von  Taxis
Baron Leonhard I von Taxis (1521-1612) N°8
married to
Louisa Boisot de Rouha (1540-1610)

Lamoral von  Taxis
Count Lamoral von Taxis (1557-1624) N°9
married to
Genoveva von Taxis (1561 estimation -1628)

Leonhard II von  Taxis
Count Leonard II von Taxis (1594-1628) N°10
married to
Alexandrine de Rye (1589-1668)

6th generation:
Claudius von Thurn & Taxis
Lamoral Claudius von Thurn und Taxis (1621-1676) N°11
married to
Countess Anna von Horn (1629-1693)

Eugen Alexander von Thurn & Taxis
1st Prince von Thurn und Taxis (1652-1714) N°12
married to
Princess Anna von Fürstenberg (1658-1701).

In France at the same time
the Pajot & Rouillé Postal family

operating from the Hotel de Villeroy & Bourbon / Cremerie de Paris,
(today of the Phone Book of the World) ...

gate of the Cremerie de Paris
january 21 two postal entrepreneurs from Tours
Leon Pajot (1625est - 1668) et Louis Rouillé (1630 - 1694)
buy from Nicolas V de Villeroy, once tutor of King Louis XIV,
the old Hotel de Villeroy Bourbon / VB mansion in the heart of Paris.
Following King Louis XIV the Villeroy family
has moved to St Germain en Laye
and was planning to live at the future Chateau de Versailles.

Pajot & Rouillé set up a postal operation which they call "La Poste"
It will become the Royal French Postal Services.
The father of Leon Pajot, Nicolas Pajot (1580est - 1640)
and the father of Louis Rouillé, Pierre Rouillé (1593-1657)
were already in the Postal business in Tours

La Poste / Hotel de Villeroy / Cremerie de Paris in 1715
The map shows the still existing Postal Building
on rue des Dechargeurs in Paris.

The son of Louis Pajot I, Louis Pajot II (1647 - 1708)
and the daughter of Leon Rouillé, Marie Anne Rouillé (1659-1694)
get married
and continue the Postal Business.

"Royal French Postal Services" by Pajot & Rouillé,
are an ancestor the French PTT,
now seperated into "La Poste" and "France Telecom (Orange)".

Louis Leon Pajot operated his family's postal company from the Hotel de Villeroy Bourbon / Cremerie de Paris in Paris, rue des Déchargeurs

The common grandson Louis Leon Pajot (1678 - 1754) N°14
continued to develop the business
His brothers Alexandre, Jean Baptiste, Francois, Antoine
and his sisters Anne Marie and Marie Anne
are also part of the Postal family.

Anselm Franz von Thurn & Taxis opertad his family's postal operations from the Thurn & Taxis palaces in Brussels and Francfort

Louis Leon Pajot needed Anselm Franz von Thurn & Taxis
and Thurn & Taxis needed Pajot
as mail exchange partners.
Their postal networks were not the same.

Anselm Franz von Thurn & Taxis and Louis Leon Pajot
Anselm Franz von Thurn & Taxis and Louis Leon Pajot
were using horses
and their post relais to carry mail through their respective
postal networks in Europe.
Cremerie de Paris N°1, the home of the Phone Book of the World
was their connection point.

Post Roads in France around 1730, with headquaters of the Pajot & Rouillé and the Thurn & Taxis post
The Pajot & Rouillé family owned 900 post relais,
the most southern ones were located in Venice and Rome.
The "technology heart"
was the Cremerie de Paris
on the rue des Déchargeurs side
of the Hotel de Villeroy Bourbon.

This was the journey between
Paris and Brussels.
Horses were changed at the 18 below mentioned
Relais de Poste

Without sleeping it was
a 33 hour trip in the summer
(39 hours in the winter).
Post Roads

Cremerie de Paris / VB Mansion
9 rue des Déchargeurs Paris

Bourget Chenneviere les Louvres
Pont Sainte Maxence
Gournay sur Aronde
Braine le Compte

Palais Thurn & Taxis Brussels Sabons
(no longer exists)

Louis Leon Pajot
signature of Louis Leon Pajot
on a letter from 1725.
Louis Leon Pajot was also called
Comt Donsenbray (Ons-en-Bray)

He has married to Princess de Galiffat Martigue.

Thurn & Taxis links with France
and Cremerie de Paris

Anselm Franz von Thurn & Taxis
and Louis Leon Pajot

Anselm Franz von Thurn & Taxis opertad his family's postal operations from the Thurn & Taxis palaces in Brussels and Francfort
8th generation:
Anselm Franz
2nd Prince of Thurn & Taxis (1681 - 1740) N°13
lived both in Brussels and Franfurt
Postal activities were transferred to Frankfurt
as a result of the War of the Spanish Sucessions

Thurn & Taxis Palace in BrusselsThurn & Taxis Palace in Frankfurt
Thurn & Taxis operated
from the Thurn & Taxis Palace in Brussels
and from a newly constructed building in Frankfurt.

Their postal territory went from
the Dutch Netherlands to Germany, Austria
and Italy as well.
But there was nothing in France.

Anselm Franz started the construction of the new postal
headquarter in Frankfurt.

A Story that left ...
End of the French Pajot & Rouillé Post

Pajot & Rouillé / Thurn & Taxis Post Coach
The postal service was so successful
the two families Pajot & Rouillé became very wealthy.
Hotel de Villeroy & Bourbon
or Hotel de la Poste
was one of the most elegant houses in Paris.

La Poste / Hotel de Villeroy / Cremerie de Paris in 1736
Postal building (VB mansion) around 1736,
drawing from plan Turgot

King Louis XV became more and more jealous
of the succes of "La Poste".
He had no control over the Thurn & Taxis
but being the King of France
with absolute powers
he had control over the Pajot et Rouillé family.


mai 21 Louis XIV withdraw the post license.
Under orders from the cardinal Fleury,
the prefet de police came in the early morning of that day
to make an end to the Pagot & Rouillé postal empire.

Unlike Nicolas Fouquet who also created feelings of jealousy
because of his château Vaux le Vicomte
the Pajot et Rouillé were not imprisonned.
They only lost their company probably without any compensation payment.

With the French Revolution trace of the family were lost
but Louis Leon's collection
of instruments can be found in many museums,
it's only that for most of them nobody knows
that these little treasure come from Pajot .

Nethertheless the destiny of the Hotel Villeroy Bourbon
was to
remain a Telecom Hotspot ....

The links with the Thurn & Taxis continued through time ....

Remembering the Story
after the 1738 end of
the French Pajot Rouillé Post

Alexander Ferdinand von Thurn & Taxis with family in 2018
Alexander Ferdinand
3rd Prince of Thurn & Taxis (1704 - 1773) N°14
also knew the Pajot Rouille Poste
at the VB mansion / Cremerie de Paris.

Alexander Ferdinand von Thurn und Taxis
This snapshot shows Alexander Ferdinand
with three of his great great great great great great grandchildren
and two people that work in the postal building in Paris
he used to visit 290 years ago.

Alexander Ferdinand established a familiy residence
in Regensburg, Bavaria
The Perpetual Imperial Diet had mooved
from Frankfurt to Regensburg
and Emperor Franz I of the Holy Roman Empire
had nominated him as principal commissioner.

Frankurt remained the secondary
and than again main residence of the family.
The family first rented a house in Regensburg.

Alexander Ferdinand was married 3 times
and had eleven children.
He was succeded by his oldest son Karl Anselm.

His youngest son Maximilian Joseph (1769 - 1831)
founded the Czech branch of the family.

Remembering the story
Facing turbulences

Karl Anselm von Thurn & Taxis opertad his family's postal operations from the Thurn & Taxis palaces in Brussels and Francfort
Karl Anselm
4th Prince of Thurn & Taxis (1733 - 1805) N°15
always remembered how Louis XV
has just taken the Pajot & Rouillé Post in Paris.
Under no means we wanted another king
to be able to seize his Thurn & Taxis postal empire.

Karl Anselm operated the postal company during
time of decline due to loss of many territories.
The loss was a result o the French Revolution wars
and wars by Napoléon Bonaparte.

Karl Anselm had nine children.
and was succeded by his third (and oldest surviving son)
Karl Alexander.

Imperial Reichspost
becomes Thurn & Taxis Post

Karl Alexander von Thurn & Taxis opertad the postal company during years of decline
Karl Alexander
5th Prince of Thurn & Taxis (1770 - 1827) N°16
was born in Regensburg.

1806 with the end of the Holy Roman Empire
Imperial Reichspost
and the hereditary office of Postmaster General held by the Thurn and Taxis ceased to exist.

Karl Alexander's wife
Therèse of Mecklenburg (1773 - 1839)
took part in the management of the postal organisation
and negociated with Napoléon
and the States of the Confederation of the Rhine.

At some moment the family
was even considering moving
their headquarter to Paris
but the project was abandoned.

The result of the negociations was that
Thurn & Taxis could continue
it's postal operations
as a private company called Thurn & Taxis Post
first based in Regensburg,
relocated 1810 back to the free city of Frankfurt.

1812 Karl Alexander lost the postal operations in Bavaria
and received the St Emmeran Castle in Regensburg
as a compensation.

They had 7 children.
The oldest surviving son was Maximilan Karl.

Letter send from Frankfurt to Rheims with Thurn & Taxis mail, 1825
Letter send from Frankfurt to Rheims in 1825.

A Story that left ...
End of the German Thurn & Taxis Post

Maximlilan Karl von Thurn & Taxis opertad his family's postal opérations from the Thurn & Taxis palaces in Regensburg and Frankfurt
Maximilian Karl
6th Prince of Thurn & Taxis (1802 - 1871) N°17
was the last Thurn & Taxis to be a Postmaster.
He became had of the postal operations in 1827

Letter send from Luebeck to the Rothschild Bank in Paris
This letter send from Lübeck to Paris in 1844
took 6 days to travel. The letter send to the Rothschilds
is in the collection of
Didier Lebouc, website histoire postale
histoire postale

Thurn & Taxis stamp 1 GroschenThurn & Taxis stamp 2 Groschen
Maximilian Karl introduced stamps
the picture shows Thurn & Taxis stamps for 1 and 2 Groschen
Stamps were issued from 1852 to 1866
There are 54 different items

Visit a Thurn Taxis stamp store

Maximlilan Karl von Thurn & Taxis and his wife Mathilde Oettingen
Maximiian Karl was married twice and had 17 children
among them Maximilian Anton
from his first marriage
and Paul (boyfriend of King Ludwig II of Bavaria)
from his second marriage

july 1 the state of Prussia nationalized the
Thurn & Taxis Post.

The year before the same people from Prussia had already
forced the independant Kingdom of Bavaria,
the Grand Duchy of Hessen and the free city of Frankfurt,
seat of the postal operations,
into an alliance.

Occupying the free city of Frankfurt
where was located the Thurn & Taxis post
Maximilian Karl had
to transfer his century old postal company.

Unlike Pajot & Rouillé 132 years earlier
Thurn & Taxis had the possibility
to negociate significant compensation
for their company
3.000.000 Thalers.
(Prussian Vereinsthaler)

Thurn und Taxis received 3 million Prussion Thaler in compensation to their Thurn und Taxis Post

Market value was estimated to be
10.000.000 Thalers ...

1 Thaler was divided into
24 Groschen or 288 Pfennige

1871 Thalers were replaced by Goldmarks
1 Thaler became 3 Goldmarks

The familiy had
the equivalent of 9 million Goldmarks
for new investments

Interesting Books about Thurn & Taxis history
by Wolfgang Behringer, Martin Dallmeier + Martha Schad
and Vincent Schouberechts

Prussia's desire to annex Alsace Lorraine
also provoked war with France
resulting in the abdication of Napoléon III
and the end of the French Second Empire.

Emperess Eugenie and her husband Napoleon IIICrown Jewel of France
Napoleon's wife Empress Eugenie with her diademe
crown jewel of France.
Eugenie also has links with the Cremeries de Paris
as she was the creative mind of the construction
of rue des Halles at the corner of the
historic postal building ...

Reinvesting the Postal Fortune

Maximlilan Anton von Thurn & Taxis
Maximilian Anton
Heriditary Prince of Thurn & Taxis (1831 - 1867)
was the oldest son of Maximilian Karl.
1856 august 24 he married
Helene in Bavaria (1834 - 1890) N°18

Helene Thurn und Taxis
Louise Hohenzollern (1859 - 1948), Elisabeth Braganza (1860 - 1881),
Maximilian Maria 7th Prince of Thurn & Taxis (1862 - 1885)
Albert 8th Prince of Thurn & Taxis (1867 - 1952)
children of Maximilian Anton and Helene in Bavaria

Helene Thurn und Taxis with her sister Sissi, Elisabeth of Austria
Helene in Bavaria (1834 - 1890) N°18
was the older sister of Sissi, Elisabeth of Austria (1837 - 1898) N°19.
They were cousins of King Louis II of Bavaria (1845 - 1886)

1867 / 1871
After the early death of her husband
and the death of her father in law Maximilian Karl
Helene managed the Thurn & Taxis fortune
and made many smart investments
buying as much real estate as she could get.
This way the family avoided losing their assets
through the many devaluation that took place in Germany.

Albert von Thurn & Taxis
Buying the ultimate French Crown Jewel
Transmitting the Telecom Story

Albert von Thurn & Taxis
8th Prince of Thurn & Taxis (1867 - 1952) N°19
was the second son of Maximilian Anton.

He succeded his 5 year older brother Maximilian Maria
who died in


Due to the real estate investments of his mother Helene
using the 3 million thaler compensation payments
for the Postal Services
was one of Germany's richest man.

Crown Jewel of France bought by Albert Thrun & Taxis
As a wedding present to his wife
Margarete of Austria
he went to Paris to buy something unbeleivable,
the Diademe of Empress Eugenie
crown jewel of France.
The jewel made by Alexandre Gabriel Lemmonier
was sold by Julius Jacoby
who had acuired it for 78.100 Francs
in a 1887 sale of the French Royal Crown jewels.

1890 Albert bought ithe tiara using a a certain amount
of the 3.000.000 thalers his grandfather Maximilian Karl had received
as compensation payment
for the Thurn & Taxis Postal Services two decades earlier.

1890 july 15 he married married in Budapest.

Margarete of Austria (1870 - 1955)

According to their granddaughter Mathilde von Sachsen N°20
the greek word for perls was "Margarita"
this was the reason why Albert had the idea to buy
this wedding present.
The perls had been mounted in previous jewels of the Bourbons,
Kings of France.

Albert and Margarethe Thurn and Taxis with their children in 1910
Franz Josef (1893-1971), Joseph Albert (1895-1895),
Karl August (1898-1982), Ludwig Philipp (1901-1933),
Max Emmanuel (1902-1994), Elisabeth Helene (1903-1976),
Raphael Rainer (1906-1993) and Philipp Ernst (1908-1964)
seven sons and one daughter
of Albert and Margarethe of Austria

Elisabeth Helene and Karl August Thurn & Taxis
The only daughter Elisabeth Helene
(mother of Aja Sachsen, grandmother of Memo Sachsen)
and her brother Karl August (father of Johannes Thurn & Taxis)

next generation

Gabriel, Helene, Laria Theresia, Maria Fernanda Thurn & Taxis
Gabriel (1922-1942), Michaele (1922-1922), Helene (1924-1991),
Maria Theresia (1925-1997), Maria Ferdinande (1927-2018)
children of Franz Josef and Isabel Maria of Braganza

Mafalda, Clothilde and Johannes Thurn & Taxis
Mafalda (1924-1989), Clothilde (1922- 2009) and Johannes (1926-1990)
children of Karl August and Maria Anna of Braganza

Iniga and Anselm Thurn & Taxis
Iniga (1924-1989) and Anselm (1924-1944)
children of Ludwig Philipp and Elisabeth of Luxembourg

Maria Anna, Aja and Maria Josepha Sachsen
Maria Emmauel (1920-2000), Maria Josepha (1928-2018), Maria Anna (1929-2012),
Albert (1934-2012) and Mathilde / Aja (1936-2018)
children of Elisabeth Helene and Friedrich Christian von Sachsen
The picture taken around 1941 shows the 3 girls with their mother.

Max Emmanuel (1935-2020)
son of Raphael Rainer and Margarethe Thurn & Taxis

Albrecht (1930), Margarete / Daisy (1933-2019), Antonia
children of Philipp Ernst and Eulalia Thurn & Taxis

Return of a Telecom Story ...
Johannes von Thurn & Taxis

Transmitting the Story &
Reactivating the Cremerie's
Spirit of Telecommunications

Johannes von Thurn & Taxis 1936

11th Prince of Thurn & Taxis (1926 - 1990)
knew about the Cremerie from his grandfather Albert.

Albert was always telling his young grandchildren
Johannes, Anselm and Gabriel
about the fascinating postal adventures of their ancestors.
The picture was taken around 1936.

Albert died in 1952, Margarethe in 1955
The oldest son Franz Josef became the 9th Prince of Thurn & Taxis
followed in 1971
by the second son Karl August, 10th Prince of Thurn & Taxis.

Johannes von Thurn & Taxis
Johannes later 11th Prince of Thurn & Taxis N°20
came in charge of the Thurn & Taxis fortune.
The older grandson Gabriel had died in the war.

Thrun & Taxis weddingtiara Thurn und Taxis
wedding of Johannes and Gloria Thurn & Taxis in 1980
with the royal French tiara.

Johannes and Gloria Thurn & Taxis
Maria Theresia (1980), Elisabeth (1982) and Albert (1983)
children of Johannes Thurn & Taxis and Gloria Schönburg

Johannes von Thurn & Taxis with Aimée de Heeren and the future editor of the Phone Book of the World / Cremerie de Paris
1986 January Johannes Thurn und Taxis
came to Paris during the fashion week.
The editor of this article,
at the time a young student N°21
was making some extra money working in fashion shows.
This is how he happened to meet
the 6 x great grandson
of the old postmasters.

Johannes had met wild people
like Princess Soraya of Iran, Marilyn Monroe,
Coco Chanel
Franz Josef Strauss or Fidel Castro
but his most captivating stories
were the ones
about his ancestor's adventures
operating Postal services ...

Nobody knew such amazing stories,
even though they sounded
almost unbeleivable ...
for a student used to the "PTT"
beeing a State owned Monopoly.

Pajot & Rouillé / Thurn & Taxis Post Coaches crossing the Alps
Sometimes Johannes said,
"you know
when the horses of my great great grandfather
were carrying letters,
they were faster
and more reliable than today ...

1986 May Thurn & Taxis returned to Paris
After a drink at the Cafe Costes in Paris Les Halles
in showed the student
a fascinating building:
The old Hôtel de Villeroy Bourbon,
the place where his ancestors Anselm Franz
and Alexander Ferdinand
had been 300 years earlier.

It was one of the Telecom hotspots of the 17th and 18th century
and the only still exisiting major Telecom building
completely unchanged
even the water fountain for the post horses are still in place.

Thurn & Taxis was amused
the young student also knew about the exact same building,
but what the student knew were different stories
linked to the Les Halles foodmarket.

Anastasia Romanov
The stories came from his great aunt
who had been the student's baby sitter.
The great aunt had some cousins in Russia
who loved the Cremerie de Paris.
Back in 1910s when the great aunt was a young girl
the children liked to talk about the old postal mansion
they considered a fairy tale castle in the heart of Paris.

The stories were from long times ago
when back in 1646 Louis XIV and his brother Philippe
- still very young - used to come to the house.

It's only in 1671 the Pajot Rouillé Postmasters
had bought the mansion
The stories of the student
had nothing to do with Telecom ...

Salon de The, Boutique Cadeaux a former choose store from the les Halles foodmarket for sale in 1986
50 meters away from the old postal building
was a little Boutique with a sign "for sale" ...

Thurn & Taxis wrote down the number.
He wanted to call it right away so we went to the next cafe
(mobil phones did not exit yet)
Hanging up the phone
he told the young student:

"The price of this Boutique is not even half
of what my wife spends on a cocktail dress ...

I really enjoy that the Telecom adventures
of my ancestors interest you so much.

I should give you a few thalers
we received for our Thurn & Taxis Post
and you start a new Telecom business

Our Telecom buildings from Brussels
and Francfort have been destroyed
but in Paris everything is still there.
There is so much history and so much energy
in this place ... "

Spirit of Telecommunications
is still there
... right in the walls of the old Postal mansion.
All we have to is to wake it up.

"Telecom has been blocked by State monopolies,
one of these days these monopolies will fall
you will see the business my family once has invented
has a lot of future ...

At age 20 you have a lot of energy
and people will be surprised that you are still so young
this little Boutique will help you ...
Find an idea
I will enjoy to follow  the adventure ... "

A birthday party

editor of this website
1986 June 6, about two weeks after visiting the old postal mansion in Paris
the student was invited to Germany
to come to his
birthday party in Regensburg, Bavaria.

In the picture Johanees Thurn & Taxis,
with his friend Aimée de Heeren
during a first reception.

Some years later both of them would have an impact on the Phone Book of the World.

editor of this website
June 7 in the morning, Boat trip for the Birthday Party on the Danube river.
Johannes Thurn & Taxis with the Begum Aga Khan.
In the background the editor of this website with hardly visible Sao Schlumberger.

Johannes Thurn & Taxiseditor of this website
June 7 at night, Don Giovanni costume Ball,
editor of this article in a red circle

Return of a Story ...
Using the Thurn & Taxis Thalers
to start a new Telecom Adventure

1986 June end ot the month
the student had the key of the little Boutique
in the heart of Paris,
50 m from the old Postal Building ...
This was like jumping into water ...

The Telecom project was so captivating,
the student was no longer interested in studying ...

Knowing nothing about nothing
the Boutique took a bit of time to open.
An idea needed to be found
and the shop needed to be renovated ...

Cremerie de Paris N°2 as a Sony telephone store
Well when you are 20 and you open a Boutique
on a Telecom hotspot in the center of Paris
a lot of adventures are waiting for you ....

Sony Phones
Electrica for Sony, a little Boutique in Paris

The idea for the little Boutique
was to sell Sony Phones.
The phones could not be found anywhere in Europe
They were revolutionnary for their times:
Beautiful Phones includng an Answering Machines
or Cordless House Phones.

The only problem once the shippment
arrived from New York in September 1987
at the Charles de Gaulle airport
it was bloked by the customes authorities.

Desaster, un "douanier" explained that there was a French Law
forbidding importation of phones that were not "agrée PTT".
In fact the local PTT had a control over the market
and only French manufactures got the "agrée PTT" label.

The Boutique could not open
and there was no money left.

what to do now ?

Thurn & Taxis: "I could send you another Thaler
but this is not a good solution.
Think about all the difficulties the old postmasters had to handle
try to use this problem to find an idea

As it was impossible to sell Sony phones
due to the PTT's Monopoly
the idea was to create a "Service Center"
for these iconic phones.
There was no law forbidding to sell 220v power adaptors,
batteries, phone connectors, repair service.

The Sony power adaptors were little cash cows.
Soon Paris Match started to cover the store.
Telephone Lovers poored into the store, one of them was Lady Diana.
Another Sony Boutique opened accross the street.
The aura of the young Boutique came to the ears of Akio Morita
who used us as a "test leb" to check out how
"Paris" was reacting to his latest ideas.

August preparing a third Sony Boutique
12 rue de la Ferronnerie (today Cremerie N°6)
Thurn & Taxis was impatient to come see it ...

"Clever these little Sony phone adaptors
have helped you to finance another shop that fast,
the next step is to buy Cremerie de Paris N°1
right in the old Postal Building
I love the idea - I feel the energy of the old postmasters -
I want to come back to Paris
and boost this adventure with some more thalers"

But he could not come

1990 December 19
he died

During the last five years of his life
he was watching everything we did.

He came to Paris many times and
told us never ending crazy and funny telecom stories,
in the cafes of Les Halles,
at the Ritz and in his Regensburg castle.

Most of the stories came over the phone.
Suffering from insomania Thurn & Taxis had the original habit
to call in the middle of the night
to talk about the old postmasters when he couldn't sleep.
The student had a friend in Seattle that also used to call
in the middle of the night inciting Thurn & Taxis to do the same.

Half asleep it was really amusing to get this late hour attention.
Too bad he did not record the phone calls,
they would be historic documents today.

Very quickly the old Telecom genes of our walls in Paris
were reactivated
and the little Boutique took off.
Still alive Thurn & Taxis could see
the T&T Thalers he had given to us
beeing multiplied over and over again ....

There have been so many changes in the Telecom Industry,
one technology replacing another
sometimes people are surprised we are still there.

But when you have had the chance to get a T&T Thaler
with centuries of history
coming directly from the old postmasters
you have the obligation to do everyting you can
to face turbulances
finding new ideas all the time ...

Aimée de Heeren
Thurn & Taxis not only left us
his spirit of Telecommunications and some Thalers.
He also left us a wonderful friend,
Aimee de Heeren N°21

Aimée was Brazilian, full of energy
she facinated everybody by her joy of life.
Daughter of a school teacher
she grew up in a small town of Brazil
Still very young Aimée and her sister Vera wanted to discover the world
and moved to Rio de Janeiro ...
They were so beautiful every door opend
and soon destiny made her cross the path of a major inventor
also in the filed of Telecommunications.

Every december she came to Regensburg
to stay with Thurn & Taxis for 3 weeks.
We do not know she met Johannes,
probablyin the early 1950s at a NY or Paris cocktail party.

The rest of the year Aimée lived between
Paris, Biarritz, New York and Palm Beach.
Nobody knew her age ....

Another friend inherited from Thurn & Taxis
is André Dunstetter, a Franco American business consultant.

From Innsbruck, Austria Aja Sachsen
(cousin of Johannes, daughter of Elisabeth Helene)
was also watching over us.
She could not travel any more
but in the years 2010 she became a "telephone friend"
following every Expo at the Postal Mansion
and telling us wonderfull stories about her grandfather Albert
"he was my darling" .

avant-garde website from 1991
screenshots our first website created in 1991

Working around Sony was a chance
as the Japaneese company was extremely creative.
Soon we discovered a new tool
to attract more clients to our shops.
Minitel, a French ancester of the Internet.
Our prehistoric 100 page website
just pulled Sony Lovers into the stores.

At that time it was one of the very first 100 pages website,
some screenshots still exist.

Return of a Story ...
Buying the historic Cremerie
at the old Postal Building in Paris

An unbeleivable opportunity came up.
The historic Cremerie N°1 was for rent.
The place was right in the postal building,
not next door, not opposit,
right on the spot.

We tried to get it but the owner was scared
to leave such a big place to people that were still so young.
Preference was given
to a large established furniture company
which did not work.

Again Cremerie N°1 came on the market
Again the owner was scared to rent us the historic building
but Aimée de Heeren had an idea.
"You should ask the landlord to buy the place
so that he has no risk with rent payments"

Sony adaptors, batteries, plugs,
connectors were little cashcows
but not enough to get a bank loan for such a big space.

Our young company had no financial background.
Thurn & Taxis
who would have bought the place immediately
was not there any more ...

His friend Aimée watched what we were doing ...

She knew our place since a long long time
not from the Postal stories of her friend Thurn & Taxis
but from someone elso.

flashback 1938
Arriving in Paris as a secret agent for her country Brazil
she had fascinated
the fashion designer Coco Chanel.

Chanel loved our staircase
with a mysterious N°5 logo forged into the railings.
She knew it since 1920 taken there for the first time
by her old boyfriend Dmitri Romanov.

In the 1960s old Coco Chanel and Aimée de Heeren
used to do nightwalks through Paris.
The staircase of the old postal building
was their destination.
Before leaving this world Chanel left Aimée a little jewel
she had once received from her Russian boyfriend.

Aimée who had watched our Telecom Boutique adventures
from the very beginning
knew that both her friends Thurn & Taxis and Chanel
would have told her to "take action".

She decided to use the little jewel
(more than a cocktail dress)
so that a bank would finance the acquisition.

Cremerie de Paris N°1 boosted our Sony activities
The store worked from the day it opened
but soon new unexpected turbulances were on the way.

Return of a Story ...
Opening the first Internet Cafe in Paris
Inventing the Phone Book of the World

Cremerie de Paris 1995
Cremerie N° in the old Postal Building
reinvented as the first Internet Cafe in Paris

The fortunes of Sony did not last,
Akio Morita the founder of the Japaneese company
and inventor of the Walkman stepped down from the company board
folling a heart attack.
Almost overnight everything changed
and very quickly new revenues needed to be found.

Thurn & Taxis was not there any more to help
but we remembered his lesson
of the difficulties the old postmasters had to face
always leading to new ideas.

The first idea was to sell American Phonelines
via a Callback system.
Before the liberalisation of the European voice phone markets
it was possible to bypass the expensive local phone rates
using a phonesignal coming from California.
Receiving a commision on phone bills new income building up.

Soon was added an internet cafe.
The first years of the cafe were difficult ...
not enough people were using internet,
not enough customers at the cafe.
Phone commission from California took time to build up.

Before beeing able to settle
a retirement pension fund send his huissiers
to collect delayed payments for social security charges.
As we could not pay fast enough
all the computers in the cafe were taken.
Things are not always easy in France ...
What would the old Postmasters have done ?

After closing the Cremerie for 3 days
we got a shopping card from Fnac
buying two new computers payable in 24 monthly payments.
Another one was found in front of a "poubelle" (trash can)
It was not working, but with 3 computers
the cybercafe looked less poor than with 2.

The cafe got a new name "Cybercafe de Paris"
and we went to see every Hotel Concierge in the center of Paris
telling them that hey could send American clients
asking for something called "email acces" or web-connection" .
Posters were the new decoration

The cafe attracted American pioneers
desperately looking for web acces
while travelling through Paris.

Without realizing it we run into the most fascinating people.
Most were young,
very young and nobody knew who they were
or who they were going to become,
They might not have known it themselves.

Others were a little older
one was the assistant of Dr Jon Postel
who had invented the dot com system
he showed us how to register domain names.
One if the World's shortest Internet Domains,
a Two Letter .com
is in the hands of the Cremerie.
There are only 696 of them.

Buzz Aldrin on the Moon, photo by Neil Armstrong july 1969Buzz Aldrin in Versailles
Another one had been on the first flight to the moon.

Aimée de Heeren
And another one had once been a friend of the inventer of the phone.
It was the same Aimée de Heeren
already mentioned before.

The cafe started to boom,
more and more tourists looking for a web connection
and rather quickly all overdue payments from the Sony times
were paid off.

Time for a new Telecom idea
Phone Book of the World

Cybercafe de Paris at the Cremerie de Paris
The internet domains and
were both registered the same moment
at the old postal building now an internet cafe
2000 january 25
The price was 35$ each.

The Phone Book of the World project
was entirely financed by the revenues of the internet cafe.

Aimée de Heeren
A little more about the friend of the inventer of the phone.
The article already mentioned Aimée de Heeren,
Thurn & Taxis had left us as a friend.

She now came for web lessons.
Aimée was amused to tell people that were 40 years younger
and that were scared to get a computer,
that "of course" she was online.
At the time we still did not know her real age.

The web lessons with Aimée resulted in a new Telecom project,
very much in relation with the Phone Book of the World:
register the expression Whitepages
used in many english speaking countries
in those countries where the national PTT had not thought about it
France or Brazil were the first ones ...

Aimée liked to be with young people.
When she was young she had met an inventor who had told her.
"To stay young, you need to have young friends."

We always wanted to know the name of the inventor
but we had to wait until 2006 august,
the last days of her life, Lenox Hill Hospital in New York
so she would tell us her secret:
Alexander Graham Bell

Releasing Bell's name
would betrayed the secret of her age.

Oh the invention of the phone, that was a long long time ago
now we knew she was much older
than we ever beleived.
What a surprise quite an age difference.

Well it's a little original to have had a friend in common with
someone that was born in 1847 and that invented the telephone.

Aimée had walked through the entire century.
Everybody was fascinated by her beauty charisma,
Bell, Edison, Kennedy, Chanel, Thurn & Taxis
and of course us.

Louis Henri Schlumberger, Sao Schlumberger
Webdesigner Louis Henri Schlumberger N°22 came in 2012
We hired him because his aunt Sao Schlumberger
was a friend of Johannes Thurn & Taxis.
Luckily Louis is less exuberant than Sao ...
The picture shows him with the first Paris Phone Book
published in 1889.

The website continues to be created from the exact same place.
Sometimes when programming webpages
we are watching the water fountain for the post horses.

It's as if the spirit of Telecommunication
has never left ....

Phone Book of the World audience
In this image showing our audience
you also have two pictures of our courtyard,
one is from 1699,
At the time
Louis Leon Pajot was 21
Anselm Franz von Thurn & Taxis 19,

The other one is from 2018,
319 years later.

Phone Book of the World visitors come from eveywhere,
and there are more visitors from New York,
Melbourne, Sydney and London than from Paris.

The Thurn & Taxis Thaler and Chanel's little jewel
have financed a global business.

Return of a Story ...
Becoming a Meeting Place
for the World's most famous Brands

Pokemon Ceter Paris
Cremerie N° in the old Postal Building
reinvented as an iconic Pop Up Store Location

No more need for Cybercafes,
the old Postal Building has to be reinvented,
once again.
The idea was to convert it an expo center
to show new products and inventions.

Again the start is a little difficult,
but havn't the old postmasters
left us the lesson
that difficulties are there to find new ideas ... ?

2012 - 2017

construction metro exit Chatelet les Halles
building a new subway exit
facing the Cremeries de Paris
and connecting them
to Paris largest subway station
Chatelet les Halles

2017 - 2018
Cremerie de Paris N°2, N°3, N°1
redesigning our old rue des Halles / rue Déchargeurs
the picture shows the last big construction night
2018 july 12

Post Horsesrue des Déchargeurs
rue des Déchargeursrue des Déchargeurs

cremerie de ParisPost Horses
While taking these pictures around our old postal gate
thinking about the crazy and funny stories
of the Post horses
that were leaving from our old gate 300 years ago
to carry mail to hundreds
of Pajot & Rouillet or Thurn & Taxis post relais.

According to Johannes Thurn & Taxis
everything was extremely well organised.
The horse coaches had a timetable that was the same every week.
Every monday 7 am mail left for Brussels
Every thuesday 7 am mail left for Frankfurt
Every wednesday 7 am mail left for Venice
... no phone, no electricity, no computer

Amazon is shipping more parcels than anybody else.
The brand was fascinated by all this massive amount of history
linked to our Cremeries de Paris.

They decided to reinvent our Cremeries
not as a shipping center
but as a Pop Up Store for Santa Claus.

discover the
Phone Book of the World
Pop Up Stores
and Brand Expos

The magic of the Thurn & Taxis
contributes to make Cremerie de Paris
a "Meeting Place of the World's most famous Brands".

Hi Tech Companies like Amazon, Konami, Microsoft, Pokemon, Siemens, Warner Bros
get the world's best expo designers like François Linh Hoang or Julie Joie
to set up Pop Up Stores at the Cremeries de Paris.
The old postmasters would be surprised to see them ...

Return of a Story ...
Activating / Modernising White Pages
registered during the times of the Cybercafe

March 5 Memo von Sachsen is coming to Paris.
His cousine Mairie de France
married to the son of Clothilde Thurn & Taxis
had invited Memo for the occasion
of a Painting expo of her family.

diademe Eugenie de Montijo / Thurn & Taxis
tiara Thurn und Taxis

Before the expo Memo came to Cremerie de Paris for a coffee.
The idea comes up to go to the Louvre (800 m from Cremerie de Paris).
The editor of this article wanted to show him the magical diadème
he had the chance to hold in his hands when he was a student.

Before Memo's uncle Johannes von Thurn & Taxis
the jewel was owned by his great-grand parents Albert and Margarethe von Thurn & Taxis.

The salons Napoléon III where the diademe of Empress Eugenie
and the Crown of Napoléon III used to be shown iare closed ...
Walking in the direction of the Mona Lisa
a sign "Galerie d'Apollon réouvert"

Galerie d'Apollon is the place where the Louvre shows the Crown Jewels of France.
And who has just arrived there ... ??
Le Diadème

1853 it was created by Alexandre-Gabriel Lemonnier for Eugénie the wife of Napoléon III.
1890 Albert bought it.

1992 Sadly for legacy of the Thurn & Taxis the Tiara was sold.

1993 The only nice thing about the sale of the tiara is
that you can now travel to Paris
and admire the jewel at the Louvre.

When at Cremerie de Paris we need some energy
we walk there for a break.
Maybe this article gives you more info
about the history behind the magical jewel.

March 17 12h00 start of the first Corona lockdown in France
What to do now ?

Time to remember the fascinating
Thurn & Taxis postal stories.
Wasn't this a opportunity to work on the Spirit of Telecommunications
we have inherited from the Thurn and Taxis ?

Looking at our Google Analytics stats account
we notice lots of traffic connecting to some
almost forgotten domain names registered a long time ago
like our
which were a very basic website ...

During the following weeks
and old painting made by Petr Brandl (1688 - 1735)
gets a few photoshop enhancements
fixing a half cut Posthorn.
Anselm Franz von Thurn & Taxis is added into the logo.

Anselm's great x 7 grandson Memo von Sachsen uses his artistic eye
to advise on different versions of the logo.

March 3
a litte favicon is created for all our Whitepages

Anselm Franz von Thurn & Taxis and Whitepages
A tiny image of Anselm Franz von Thurn und Taxis,
called a "favicon"
now appering in computer browsers

and smart phones all around the globe

try it out and search for
"white pages argentina" or "white pages japan"

from the postal Services to the Phone Book of the World

Feeling grateful for having had the chance to "pick up"
a bit ot the T&T Spirit of Telecommunications.

Thurn & Taxis was known for making jokes at wealthy and snobbish hi society Ladies.

What is less known is that he was very generous with those that did not have much
He loved to give to young people
"lottery tickets with hi winning chances"
He met them out of the blue in cafes, nighclubs, fashion events
or in the lobby of a Grand Hotel ...

Hotel Ritz - ParisHotel Meurice - ParisHotel Plaza - New YorkKulm - St MoritzPalace Hotel - St Moritz
Copacabana Palace - RioHotel Claridges - LondonHotel Ritz - ParisCopacabana Palace - RioHotel Vier Jahreszeiten - Munich

Johannes von Thurn & Taxis
Johannes Thurn & Taxis in the late 1950s, early 1960s
with his friend Soraya Esfandiary who ten years after his death
came to Cremerie de Paris in 2000 / 2001 to get internet lessons.
Johannes von Thurn & Taxis 1960

Regensburg castle in 2017David Aron Benali
Returning to the castle in Regensburg with one of our web developers N°22.
A picture sitting on the lion after a legendary june 1986 birthday party
might still exists (and needs to be found again)

The above web developer with the sunglasses was asking:
"what would have happened if you had not met Thurn & Taxis N°20
when you were a student ?"

The answer is simple
"there would be
no Cremeries de Paris
no Phone Book of the World"

Sometimes some crazy and funny stories
and the equivalant of half a fancy cocktail dress
is all you need ...

If you have some beautiful pictures we can add to this article,
please email them b "at"
or instagram @cremeriedeparis

Connected Articles

Franz von Taxis by Google Arts & Culture
Museo del Tasso - Museum in Camerata Cornello / Italy
Thurn und - Family website and Museum in Regensburg / Germany

Eugenie de - intial owner of the French Crown Jewel