Pop Up Stores at Phone Book of the World.com, Paris

Pop Up Paris.com
	was invented at the Cremeries de Paris / Hotel de Villeroy, Royal Hotspot since 1370 Telecom since 1671 Cremeries (Milk Stores at the Les Halles foodmarket) 1869 - 1970 Pop Up Expos since 2011 Cremerie de Paris is rooted in history ... Our place exists since 1370. The childhood place of Louis XIV became a "La Poste" in 1671. A bit of magic linked to centuries of history attracts some of the World's most famous Brands ... Brands in the history of the Cremeries

Royal Hotspot Villeroy Bourbon		1370 - 1671 old history
	N°1 1370-1671		Residence of the Villeroys, state advisors Pied-à-terre of the Bourbons, Kings of France
	N°1 1646-1654		Nicolas IV de Villeroy Henry IV Louis XIV spends parts of his childhood at our house, owned by his tutor Nicolas V de Villeroy.

Telecom Pajot & Rouillé Thurn & Taxis		1671 - 1738 old history		A story that left ...
	N°1 1671 1738		Royal French Postal Services Telcom History Hotspot


Halles Centrales foodmarket 1183 -1970 renovated by Napoleon III and Empress Eugenie loved by the Romanov children Coco Chanel & Aimée de Heeren		1850 - 1970 recent history		A story that left ...
			1870 after the end of the constructions Napoleon III and Empress Eugenie leave France. In the UK Eugenie transmits the legends of les Halles to a little girl, Alix Hessen
	N°1 1869 - 1970		1889 Alix marries Nicolas Romanov and takes the legends to Russia 1900s Alix repeats the fairytales about the Cremeries to her children, nieces, nephews. The stories have a secterd code "VB"
			1910 The Romanov children love the legends about Cremerie de Paris and the Les Halles market. They all dream of travelling to Paris. Anastasia Romanov renames "VB" as "Very Beautiful"
	N°2 1925 - 1970		1918 Alix Hessen / Romanov and all her children are killed 1919 Dmitri Romanov survives the revolution, the legends return to Paris
			1920 Dmitri Romanov shows Cremerie de Paris to Coco Chanel Chanel falls in Love with both Romanov and the Cremerie. What is left from their story is N°5 and a little jewel.

	N°6 1669 - 1970		1955-1970 Cremerie de Paris becomes a night walk destination for Coco Chanel & Aimée de Heeren. 1970 Chanel gives Aimée a little jewel Romanov had left her



Return of a Story Telecom Thurn & Taxis + Chanel Electrica for Sony 1986-1999 Cybercafe de Paris 1993-2005 Phone Book of the World since 1999		since 1671 / 1999 Phone Book of the World		1970 Carl and Friederike cousins of Anastasia and Dmitri repeat the legends to their great-nephew, a little boy.
	N°2 1987 2000 N°1 1993 2000		1987 Electrica for Sony Service Center for Sony Phones at Cremerie N°2	1986 A few Thalers from the old Thurn & Taxis Postmasters help the Cremerie to reopen not as a milk, but a Telecom store.
	N°1 1995-2005		1993 acquisition of Cremerie N°1 with help of the little Chanel jewel Cybercafe de Paris at Cremerie de Paris N°1



Return of a Story Pop Up Stores		since 2011 Becoming the Meeting place of the World's most famous Brands
	N°1 nov 2014		Acer Pop Up Store at Cremerie de Paris N°1

	N°1 sep 2012		Adopt Un Mec Pop Up Store at Cremerie de Paris N°1 sep 2012


			Amazon Pop Up Store at Cremerie de Paris N°1, N°2, N°3 & N°6 dec 2018

	N°1 april 2012		Any d Avray TV Commercial

	N°1 dec 2017		Attitude Manche Pop Up Store Marin


	N°1 October 2019		Badoo The Honest Gallery

	N°2 N°1 july 2017		Bazarapagne Fashion Show rue des Halles


	N°1 july 2013		Casio G-Shock Pop Up Store at Cremerie de Paris N°1


	N°1 sep 2016		Charal Pop Up Store & Cafe at Cremerie de Paris N°1 & N°3

	N°2 oct 2015		Crumpler Pop Up Store at Cremerie de Paris N°2


	N°1 oct 2017		Fanta Escape Game Maison des 6 Trouilles at Cremerie de Paris N°1

	N°6 N°7 N°8 dec 2016		Final Fantasy Pop Up Store & Bar & Cafe Cremerie de Paris N°6 & N°7 & N°8

				Media Impact
	N°1 mai 2017		Flaneurz Pop Up Store at Cremerie de Paris N°1

	N°6 dec 2017		Fingabol Pop Up Store at Cremerie de Paris N°1



	N°6 dec 2019		Game of Thrones Pop Up Store at Cremerie de Paris N°6

	N°6 dec 2019

	N°1 aug 2015		Metal Gear V Pop Up Store & Cafe at Cremerie de Paris N°1 & N°3



			L Oréal Stylista Pop Up Store at Cremerie de Paris N°1 & N°6

				Media Impact
	N°1 june 2014		Marccain Fashion Showroom at Cremerie de Paris N°1


			Marithe+ Francois Girbaud Pop Up Sale at Cremerie de Paris N°1



	N°7 N°8 dec 2016		Microsoft XBox Cocktail at Cremerie de Paris N°7 & N°8


	N°2 aug 2015		Myriam Maxo Pop Up Store at Cremerie de Paris N°2

	N°1 june 2012		Nike Commercial My Time is now at Nike Barber Shop

	N°1 june 2012		Nike Barbershop Pop Up Store at Cremerie de Paris


	N°5 mai 2015		Nefer Commercial "Harlem Renaissance, Cremerie de Paris 1920" on Royal Staircase

	N°2 mai 2015		Nefer Pop Up Store at Cremerie de Paris N°2

	N°2 mai 2015		Noty Aroz Pop Up Store at Cremerie de Paris N°1

	N°1 oct 2013		Omo Unilever Pop Up Store at Cremerie de Paris N°1

				Google Images
	N°1 nov 2013		Onitsuka Tiger Cocktail Party N°1


	N°6 june 2018		Paradoxe Pop Up Showroom at Cremerie de Paris N°6

			Paris Cheminees Pop Up Showroom at Cremerie de Paris N°6

	N°1 mai 2014		Atelier Culinaire Chez Petitjean at Cremerie de Paris N°1

	N°1 june 2014		Pokemon Center Pop Up Store at Cremerie de Paris N°1

	N°1 nov 2019		Pokemon by Celio Pop Up Store at Cremerie de Paris N°1

				Media Impact

	N°1 june july 2018		Ptit Con at Cremerie de Paris N°1 & N°6


	N°1 april 2017		Rad Pop Up Store at Cremerie de Paris N°1


	N°1 mars 2015		Renault Twingo Pop Up Store at Cremerie de Paris N°1


	N°6 feb 2018		Shadow Pop Up Store at Cremerie de Paris N°6 & N°7


	N°1 oct 2017		Siemens Connected Gallery Pop Up Store at Cremerie de Paris N°1


			Sodexo Pop Up Restaurant Signature at Cremerie de Paris N°1


	N°1 mai 2012		Soeur Pop Up Sales at Cremerie de Paris N°1



	N°1 mai 2016		Starbucks Pop Up Cafe at Cremerie de Paris N°1


			Swiss Cheese Lab Pop Up Store at Cremerie de Paris N°1


	N°1 june 2013		Triumph Motocycle Show at Cremerie de Paris N°1


	N°1 oct 2012		UGG Australia Pop Up Store at Cremerie de Paris N°1


	N°6 june 2016		Urban Massage Pop Up Store at Cremerie de Paris N°6

	N°1 sep 2013		Under Armour Pop Up Store at Cremerie de Paris N°1


	N°1 sep 2017		Weight Watchers Pop Up Store at Cremerie de Paris N°1

Hotspot since 1370
A unique place in the heart of Paris
1370 Nicolas Neufville
is a merchants at the Paris food market.
He buys an old building on rue des Bourdonnais.
The family, later called Neufville de Villeroy
ot just Villeroy invests their money into the education of their children

Nicolas IV de Villeroy (1543 - 1617) is very bright
1559 only 16 years old he becomes an advisor for Catherine de Medici, his wife Madeleine de l'Aubespine
and Medici organise a litterary cercle at our house.

Henri IV (1553 - 1610) employs Nicolas IV as minister.
According to the legend the king had a permanent room
at our Hôtel de Villeroy, so he could stay overnight
after a long evening of policitcal discussions.
VB for Villeroy and Bourbon becomes
a synonym for our house.

Nicolas V de Villeroy (1598 - 1685) inherits
the house from his grandfather Nicolas IV.
1640 he builds a new Hotel de Villeroy keeping the century old basments of the old one.

a touch of magic

1638 septembre 5 is born in St Germain en Laye
an heir to the throne of France.
The birth is considered a miracle as the parents
had already been married for 23 years.

1643 upon the death of Louis XIII
the boy becomes Louis XIV, the 3rd Bourbon King of France.
1646 Nicolas V de Villeroy is designated to be his tutor.

Louis XIV, with his brother and his tutor Nicolas V de Villeroy

The young Louis XIV (1638 - 1715) lived at the nearby Palais Royal
but he liked to come to our house as his tutor
had fun children to play with:
Catherine de Villeroy (1639 - 1707)
and François de Villeroy (1644 - 1730).

They later moved with Louis XIV a a new house,
"slightly" larger, the brand new Chateau de Versailles.

Louis XIV's presence at our VB mansion
left some magic
that is still around today.

Telecom since 1671
A long Telecom History
1671 january 21 two young entrepreneurs
Leon Pajot et Louis Rouillé bought
the Hôtel de Villeroy (VB mansion)
to start an avantgarde Telecom business:
It's called "La Poste"
and become the Royal French Postal Services for Louis XIV,
ancester of the French State owned PTT.

Post coaches carried mail from our house
to 900 Pajot & Rouillé post relais
around Italy and France
and to the postal centers of the Thurn & Taxis family located
in Brussels and Francfort.

Their grand-son Louis Leon Pajot (1678 - 1754)
and Anselm Franz von Thurn & Taxis (1681 - 1739)
were key people in Europe's Postal system.
Uncountable historic documents were transiting
our house.
When King Louis XIV had really important papers
Louis Leon Pajot had to come to Versailles in person
to pick them up from the hand of the king ...

1717 White travelling to Paris
the Russian Tsar Peter the Grand came to visit
Pajot to admire his collection of scientific instruments.

End of Two Telecom stories
1738, may 14 Louis XV, suffered from jealousy.
and withdrew the Pajot & Rouillé post liciense,
but he did not have the power to take it
from the Thurn & Taxis
based outside France in Brussels and Francfort.

Maximilian Karl von Thurn & Taxis (1802 - 1871),
last postmaster.
1867, july 1 the sate of Prussia nationalised
the Thurn & Taxis Post, ancestor of the German PTT
but 3 million German thalers had to be paid in compensation.
Two, three of these thalers would 119 years later
come to Paris, rue des Halles ...

Albert von Thurn & Taxis (1860 - 1952)
transmits the stories of the families post adventures
to his grandsons Johannes et Anselm.
Our VB mansion was part of them.
Albert knew them from his mother Helene in Baveria,
daughter-in-law of the last postmaster Maximilian Karl Thurn & Taxis.

Albert's aunt Sissi of Austria (1837 - 1898)
and his uncles Ludwig of Bavaria (1845 - 1886)
and Paul Thurn & Taxis (1843 - 1879)
were more fascinated by the legends around Louis XIV
than by the ones around the postal service.

Paul Thurn & Taxis and Ludwig II of Bavaria

Pavillons Baltard under construction in 1867

According to Albert, the grandfather of Johannes,
King Ludwig II came to our VB mansion back in 1867.
At that time the construction of our rue des Halles wasn't finished.
Too bad King Ludwig II did not take pictures,
until now we never found any images of the construction,
but maybe one day we will discover one in a Bavarian castle.
He returned in 1874
(a month after the invention of the phone
by Alexander Graham Bell)
seeing the Cremerie functioning as a "Cremerie" (cheese store).

It is possible that the magic of the Cremerie
and the spirit of Paris contributed a little to
the fairy tale palaces Neuschwanstein, Linderhof, Herrenchiemsee?
Ludwig II was named after
Louis XVI , godfather of his grandfather Ludwig I of Bavaria.
Louis XVI was the great-great-grandson of Louis XIV.

1952 Johannes Thurn & Taxis
inherited the Telecom fortune from his grandfather Albert.
Like Albert he was very cultivated and he knew his family's history better than an encyclopedia.
His stories would later create a link between the Telecom activities
of the old Thurn & Taxis Postmasters
and the not yet invented Phone Book of the World.

Return of a Telecom story

1986 when travelling to Paris
Johannes Thurn & Taxis (1926 - 1990) loved to come
to the unconventional area of Châtelet les Halles.
He enjoyed talking to young students
in the cafes, the Maison Rouge (today Cremerie N°7),
Bistrot des Halles or the no longer existing Cafe Costes.

One of them (now editor of this website)
was captivated by the entrepreneurial spirit
of the old Thurn & Taxis that carried mail with horses
between their post relais and our house in Paris, unbeleivable postal stories,
that happened - centuries ago.

The T&T story started in Cornello in the Italian alps
with Francesco Tasso / Franz von Taxis (1459 - 1517)
who set up a postal route to Brussels.

Johannes's great-great-great-great-great-great-grand-father
Anselm Franz von Thurn & Taxis (1681 - 1739)
used to go to the VB mansion
opposite the cafe, on the other side of the street
(today Cremerie N°1).
No Thalys, no TGV no ICE trains, Anselm Franz
was using horses.
It was a 44 h trip in the summer and 55 h in the winter
with one or two nights sleep in between.

Cremerie de Paris N°2 as a Sony telephone store

Cybercafe de Paris leading to the Phone Book of the World

Spirit of telecommunications had stayed in our walls
and in the mind of the Thurn & Taxis family.
Above pictures were taken in 1986 / 1987
one in the living room of the T&T Regensburg Castle,
the other one in front of the just opened Cremerie de Paris N°2
The woman in the first picture that looks in her 50th,
Aimée de Heeren was much older than anybody beleived.
She would later become the link
between Chanel and the not yet reopedened Cremerie N°1.

from the Thurn & Taxis to the Phone Book of the World

The T&T stories were so crazy & funny
that they must have woken up
the sleeping Telecom genes of our old old building.
Thurn & Taxis had nobody as much interested
in his never ending Telecom anecdotes ...
Whenever there was some time conversation
went to the post legends.

While his family's Postal Palaces in Brussels and Francfort had been destroyed
the old Hôtel de Villeroy / VB mansion was still around,
... pratically unchanged.

Walking around the VB mansion
Thurn & Taxis was fascinated to feel the spirit of the old postmasters.
He was captivated the student also knew
about the exact same place,
but what he knew had nothing to do with Telecom
his stories came from Russia (see above) ...

A few weeks later, summer 1986,
a small Boutique, once a milk store at the foodmarket,
was for sale next to the old Postal Building (today Cremerie N°2).
A cariatide of Empress Eugenie is above the facade.
Thurn & Taxis pushed the student to open the store,
not as a milk but as a phone store ...
"You should go into the business my family once started ... Telecom.
Here is the equivalent of one thaler
so you have someting left by the old Thurn & Taxis postmasters
that will help you to start,
get the place and you see with the energy of this spot
things will just happen and come to you."
Well when you are 20 and you open a shop in Paris
a lot of adventures are waiting ...

Everything started with Sony answering machines
and cellular home phones:
IT A 550 or SPP 150.
Banned by the French PTT
holding a monopoly over the market
it was impossible to sell them in Paris.

1990 state owned PTT took us to court
to close down the Boutique as the phones were not "agrée".
Lawyer Laurent Salem saved us as there was no law
prohibiting repair service.
So we launched the fashion of bringing home to France
these wonderful electronic miracles
when travelling to Asia or the US.
Soon Paris Match talked about the Boutique
which came to the ears of Lady Diana
walking into our doors when visiting Paris.

The beginning of a new Telecom adventure
later resulting in the Phone Book of the World ...