short via
Thurn-Taxis.com

Phone Book of the World.com

was invented at the
Cremerie de Paris N°1
Telecom Hotspot
since 1671

1671-1738
Royal French
Postal Services
by Pajot & Rouile
with help of
Thurn & Taxis

1987 - 2001 Sony Phones
1993 - 2005 Cybercafe

since 1999
home of
Phone Book of the World
Cremerie N°1 goes back to the Villeroys & Bourbons

1370 - 1671
Royal Residence

1860 - 1970
milk stores at the
Les Halles food market
N°1

N°2
N°3 - N°4
N°5
N°6
N°7 - N°8


Thurn & Taxis invented Telecom industry
a long long time ago ...
There are several direct links with
Phone Book of the World
& Cremerie de Paris


Sorry this article is a little long
but it covers a time period of 730 years
describing Spirit of Telecommunication.
Transmitting this spirit from the very beginning in the Italian Alps
to todays center of Paris
the very first story has been repeated through 20 people

...

Omodeo Tasso 1290
Omodeo / Amadeo / Omedeus Tasso N°1 (1245 estimated - 1309)
organised a courrier service (compagnia dei corrieri)
connecting Venice Milan and Rome.

Mail transport strated around 1290 and was asumed by Post riders.
His family lived in Cornello, a small village near Bergamo
in the Alps of Lombardy (northern Italy).
The family was first mentioned in 1117 with Reinerius Tasso
This was about 380 years before
our Cremerie de Paris became a Telecom Hotspot.


The courrier service was continued by his son Ruggero Tasso N°2,
grand-son Benedetto Tasso N°3,
great-grand-son Palazzo de Tassis N°4,
great-great-grand-son Pasimo de Tassis (?-1496) N°5.

The next generation are
Jeannetto de Tassis (1450-1518) N°6 and his brother Francesco / Franz (1459-1517) N°6
.


Francesco Tasso / Franz Taxis 1490
invention of the postal service
181 years before the Hôtel de Villeroy & Bourbon (home of the Phone Book of the World)
became the Postal Company of the Pajot & Rouillé family

Franz von Taxis / Franceso de Tasso, founder of the Thurn & Taxis postal empire
Franz von Taxis / Francesco de Tasso (1459 - 1517)
is considered to be the founder of the
European Postal system.
The official foundation date is
1490.

taking a foodpath to arrive at the small village of Cornellovillage of Cornello in the Italian mountains
Born in Italy in a small village,
Camerata Cornello near
Bergamo
60 km north of
Milan
he worked with his brother Jeannetto (1450 - 1518)
and his nephew Johann Baptista (1470 - 1541)

village of Cornello in the Italian mountains
A museum has been created in the
still existing village,
Museo dei Tasso

For the Holy Roman Habsburg Emperor
Maximilian I (1459 - 1519)
Taxis organised a horse transport system
from Innsbruck to Brussels.
Horses were exchanged every 28 km,
mail from Innsbruck to Brussels took 5 and 1/2 days.

1516
Brussels becomes the seat of the young organisation.
Mail from Brussels to Blois 60 hours
from Brussels to Rome 250 hours

Franz von Taxis only child
Augustin de Taxis
entered the church,
The son of his brother Jeanetto,
Johann Baptista became his successor in the postal service.


Johann Baptista von Thurn & Taxis
Johann Baptista von Taxis / Jean Baptise de Taxis (1470 - 1541) N°7
is the nephew of Franz von Taxis.
who further developed the postal connections
in the Holy Roman Empire (including Germany).

The family controls the totaly of European Postal
connections with the exception of France.

1517
Emperor Charles Quint / Karl V (1500 - 1558)
nominates Johan Baptista
as General Postmaster.
The Habsburgs need the realibility and efficiency
of the Thurn & Taxis service.


Johann Baptista was married to
Christina von Wachtendonk
They had 16 children.
He was succeded
by Franz II von Taxis (1514 - 1543)
and by Lamoral I von Taxis

The next Taxis generations
Postmasters over Europe
exept France


Leonhard I von  Taxis
Baron Leonhard I von Taxis (1521-1612) N°8
married to
Louisa Boisot de Rouha (1540-1610)


Lamoral von  Taxis
Count Lamoral von Taxis (1557-1624) N°9
married to
Genoveva von Taxis (1561 estimation -1628)


Leonhard II von  Taxis
Count Leonard II von Taxis (1594-1628) N°10
married to
Alexandrine de Rye (1589-1668)

6th generation:
Claudius von Thurn & Taxis
Lamoral Claudius von Thurn und Taxis (1621-1676) N°11
married to
Countess Anna von Horn (1629-1693)


Eugen Alexander von Thurn & Taxis
Eugen-Alexander,
1st Prince von Thurn und Taxis (1652-1714) N°12
married to
Princess Anna von Fürstenberg (1658-1701)


T&T links with France
and Cremerie de Paris
Anselm Franz von Thurn & Taxis
and Louis Leon Pajot

Anselm Franz von Thurn & Taxis opertad his family's postal operations from the Thurn & Taxis palaces in Brussels and Francfort
8th generation:
Anselm Franz
2nd Prince of Thurn & Taxis (1681 - 1740) N°13
lived both in Brussels and Franfurt
1702
Postal activities were transferred to Frankfurt
as a result of the War of the Spanish Sucessions

Thurn & Taxis Palace in BrusselsThurn & Taxis Palace in Frankfurt
Thurn & Taxis operated
from the Thurn & Taxis Palace in Brussels
and from a newly constructed building in Frankfurt.

Their postal territory went from
the Dutch Netherlands to Germany, Austria
and Italy as well.
But there was nothing in France.

1729
Anselm Franz started the construction of the new postal
headquarter in Frankfurt



In France at the same time
the Pajot & Rouillé Postal family

operating from the Hotel de Villeroy & Bourbon / Cremerie de Paris,
(today of the Phone Book of the World) ...

gate of the Cremerie de Paris
1671
january 21 two postal entrepreneurs from Tours
Leon Pajot (1625est - 1668) et Louis Rouillé (1630 - 1694)
buy from Nicolas V de Villeroy, once tutor of King Louis XIV,
the old VB mansion in the heart of Paris.
Following King Louis XIV the Villeroy family
has moved to St Germain en Laye
and was planning to live at the future Chateau de Versailles.

Pajot & Rouillé set up a postal operation which they call "La Poste"
It will become the Royal French Postal Services.
The father of Leon Pajot, Nicolas Pajot (1580est - 1640)
and the father of Louis Rouillé, Pierre Rouillé (1593-1657)
were already in the Postal business in Tours


La Poste / Hotel de Villeroy / Cremerie de Paris in 1715
The map shows the still existing Postal Building
on rue des Dechargeurs in Paris.

The son of Louis Pajot I, Louis Pajot II (1647 - 1708)
and the daughter of Leon Rouillé, Marie Anne Rouillé (1659-1694)
get married
and continue the Postal Business.

"Royal French Postal Services" by Pajot & Rouillé,
are an ancestor the French PTT,
now seperated into "La Poste" and "France Telecom (Orange)".


Louis Leon Pajot operated his family's postal company from the Hotel de Villeroy Bourbon / Cremerie de Paris in Paris, rue des Déchargeurs

The common grandson Louis Leon Pajot (1678 - 1754) N°14
continued to develop the business
His brothers Alexandre, Jean Baptiste, Francois, Antoine
and his sisters Anne Marie and Marie Anne
are also part of the Postal family .


Anselm Franz von Thurn & Taxis opertad his family's postal operations from the Thurn & Taxis palaces in Brussels and Francfort


Louis Leon Pajot needed Anselm Franz von Thurn & Taxis
and Thurn & Taxis needed Pajot
as mail exchange partners.
Their postal networks were not the same.

Anselm Franz von Thurn & Taxis and Louis Leon Pajot
Anselm Franz von Thurn & Taxis and Louis Leon Pajot
were using horses
and their post relais to carry mail through their respective
postal networks in Europe.
Cremerie de Paris N°1, the home of the Phone Book of the World
was their connection point.

Post Roads in France around 1730, with headquaters of the Pajot & Rouillé and the Thurn & Taxis post
The Pajot & Rouillé family owned 900 post relais,
the most southern ones were located in Venice and Rome.
The "technology heart"
was the Cremerie de Paris
on the rue des Dechargeurs side
of the Hotel de Villeroy Bourbon.

This was the journey between Paris and Brussels.
Horses were changed at the 18 below mentioned
Relais de Poste

Without sleeping it was a 33 hour trip in the summer
(39 hours in the winter).
departure:
Hotel de Villeroy Bourbon rue des Déchargeurs Paris Halles
Post Roads
Bourget Chenneviere les Louvres
Senlis
Pont Sainte Maxence
Villaroye
Gournay sur Aronde
Tilloloy
Liancourt-Fosse
Marcheleport
Peronne
Fresne-Mazancourt
Cambrai
Haspres
Valenciennes
Quiévran
Quaregnon
Casteau
Braine le Compte
Tubize

arrival
Palais Thurn & Taxis Brussels Sabons



Louis Leon Pajot
signature of Louis Leon Pajot
on a letter from 1725


A Story that left ...
End of the French Pajot & Rouillé Post

Pajot & Rouillé / Thurn & Taxis Post Coach
The postal service was so successful
the two families Pajot & Rouillé became very wealthy.
Hotel de Villeroy & Bourbon
or Hotel de la Poste
was one of the most elegant houses in Paris.

La Poste / Hotel de Villeroy / Cremerie de Paris in 1736
Postal building (VB mansion) around 1736,
drawing from plan Turgot


King Louis XV became more and more jealous
of the succes of "La Poste".
He had no control over the Thurn & Taxis
but being the King of France
with absolute powers
he had control over the Pajot et Rouillé family.


1738

mai 21 Louis XIV withdraw the post license.
Under orders from the cardinal Fleury,
the prefet de police came in the early morning of that day
to make an end to the Pagot & Rouillé postal empire.

Unlike Nicolas Fouquet who also created feelings of jealousy
because of his château Vaux le Vicomte
the Pajot et Rouillé were not imprisonned.
They only lost their company probably without any compensation payment.

With the French Revolution trace of the family were lost
but Louis Leon's collection
of instruments can be found in many museums,
it's only that for most of them nobody knows
that these little treasure come from Pajot .

Nethertheless the destiny of the Hotel Villeroy Bourbon
was to
remain a Telecom Hotspot ....

The links with the Thurn & Taxis continued through time ....



Remembering the Story
after the abrupt 1738 end of
the French Postal Services

Alexander Ferdinand von Thurn & Taxis with family in 2018
Alexander Ferdinand
3rd Prince of Thurn & Taxis (1704 - 1773) N°14
also knew the Pajot Rouille Poste
at the VB mansion / Cremerie de Paris.

Alexander Ferdinand von Thurn und Taxis
This snapshot shows Alexander Ferdinand
with three of his great great great great great great grandchildren
and two people that work in the postal building in Paris
he used to visit 290 years ago.

1748
Alexander Ferdinand established a familiy residence
in Regensburg, Bavaria
The Perpetual Imperial Diet had mooved
from Frankfurt to Regensburg
and Emperor Franz I of the Holy Roman Empire
had nominated him as principal commissioner.

Frankurt remained the secondary
and than again main residence of the family.
The family first rented a house in Regensburg.

Alexander Ferdinand was married 3 times
and had eleven children.
He was succeded by his oldest son Karl Anselm.

His youngest son Maximilian Joseph (1769 - 1831)
founded the Czech branch of the family.


Remembering the story
Facing turbulences

Karl Anselm von Thurn & Taxis opertad his family's postal operations from the Thurn & Taxis palaces in Brussels and Francfort
Karl Anselm
4th Prince of Thurn & Taxis (1733 - 1805) N°15
always remembered how Louis XV
has just taken the Pajot & Rouillé Post in Paris.
Under no means we wanted another king
to be able to seize his Thurn & Taxis postal empire.


Karl Anselm operated the postal company during
time of decline due to loss of many territories.
The loss was a result o the French Revolution wars
and wars by Napoléon Bonaparte.

Karl Anselm had nine children.
and was succeded by his third (and oldest surviving son)
Karl Alexander.

Imperial Reichspost
becomes Thurn & Taxis Post

Karl Alexander von Thurn & Taxis opertad the postal company during years of decline
Karl Alexander
5th Prince of Thurn & Taxis (1770 - 1827) N°16
was born in Regensburg.

1806 with the end of the Holy Roman Empire
Imperial Reichspost
and the hereditary office of Postmaster General held by the Thurn and Taxis ceased to exist.

Karl Alexander's wife
Therèse of Mecklenburg (1773 - 1839)
took part in the management of the postal organisation
and negociated with Napoléon
and the States of the Confederation of the Rhine.

At some moment the family
was even considering moving
their headquarter to Paris
but the project was abandoned.

The result of the negociations was that
Thurn & Taxis could continue
it's postal operations
as a private company called Thurn & Taxis Post
first based in Regensburg,
relocated 1810 back to the free city of Frankfurt.

1812 Karl Alexander lost the postal operations in Bavaria
and received the St Emmeran Castle in Regensburg
as a compensation.

They had 7 children.
The oldest surviving son was Maximilan Karl.

Letter send from Frankfurt to Rheims with Thurn & Taxis mail, 1825
Letter send from Frankfurt to Rheims in 1825




A Story that left ...
End of the German Thurn & Taxis Post

Maximlilan Karl von Thurn & Taxis opertad his family's postal opérations from the Thurn & Taxis palaces in Regensburg and Frankfurt
Maximilian Karl
6th Prince of Thurn & Taxis (1802 - 1871) N°17
was the last Thurn & Taxis to be a Postmaster.
He became had of the postal operations in 1827

Letter send from Luebeck to the Rothschild Bank in Paris
This letter send from Lübeck to Paris in 1844
took 6 days to travel. The letter send to the Rothschilds
is in the collection of
Didier Lebouc, website
histoire postale


Thurn & Taxis stamp 1 GroschenThurn & Taxis stamp 2 Groschen
1852
Maximilian Karl introduced stamps
the picture shows Thurn & Taxis stamps for 1 and 2 Groschen
Stamps were issued from 1852 to 1866
There are 54 different items

Maximlilan Karl von Thurn & Taxis and his wife Mathilde Oettingen
Maximiian Karl was married twice and had 17 children
among them Maximilian Anton
from his first marriage
and Paul (boyfriend of King Ludwig II of Bavaria)
from his second marriage

1867
july 1 the state of Prussia nationalized the
Thurn & Taxis Post.

The year before the same people from Prussia had already
forced the independant Kingdom of Bavaria,
the Grand Duchy of Hessen and the free city of Frankfurt,
seat of the postal operations,
into an alliance.


Occupying the free city of Frankfurt
where was located the Thurn & Taxis post
Maximilian Karl had
to transfer his century old postal company.

Unlike Pajot & Rouillé 132 years earlier
Thurn & Taxis had the possibility
to negociate significant compensation
for their company
3.000.000 Thalers.
(Prussian Vereinsthaler)

Thurn und Taxis received 3 million Prussion Thaler in compensation to their Thurn und Taxis Post

Market value was estimated to be
10.000.000 Thalers ...

1 Thaler was divided into
24 Groschen or 288 Pfennige

1871 Thalers were replaced by Goldmarks
1 Thaler became 3 Goldmarks

The familiy had
the equivalent of 9 million Goldmarks
for new investments


1870
Prussia's desire to annex Alsace Lorraine
also provoked war with France
resulting in the abdication of Napoléon III
and the end of the French Second Empire.

Emperess Eugenie and her husband Napoleon IIICrown Jewel of France
Napoleon's wife Empress Eugenie with her diademe
crown jewel of France.
Eugenie also has links with the Cremeries de Paris
as she was the creative mind of the construction
of rue des Halles at the corner of the
historic postal building ...



Reinvesting the Postal Fortune
Maximlilan Anton von Thurn & Taxis
Maximilian Anton
Heriditary Prince of Thurn & Taxis (1831 - 1867)
was the oldest son of Maximilian Karl.

Helene Thurn und Taxis with her sister Sissi, Elisabeth of Austria
1856 august 24 he married Helene in Bavaria N°18
the older sister of Sisi of Austria.




1867 / 1871
After the early death of her husband
and the death of her father in law Maximilian Karl
Helene managed the Thurn & Taxis fortune
and made many smart investments
buying as much real estate as she could get.
This wey the family avoided loosing their assets
through the many devaluation that took place in Germany.

Max Anton and Helene had
4 children
Louise Hohenzollern, Elisabeth Braganza,
Maximilian Maria 7th Prince of Thurn & Taxis
and Albert 8th Prince of Thurn & Taxis.


Buying the ultimate French Crown Jewel
Transmitting the Story
Albert von Thurn & Taxis

Albert von Thurn & Taxis
Albert
8th Prince of Thurn & Taxis (1867 - 1952) N°19
was the second son of Maximilian Anton.

He succeded his 5 year older brother Maximilian Maria
who died in
1885.

Due to the real estate investments of his mother Helene
using the 3 million thaler compensation payments
for the Postal Services
Albert
was one of Germany's richest man.

Crown Jewel of France bought by Albert Thrun & Taxis
As a wedding present to his wife
Margarete of Austria
he went to Paris to buy something unbeleivable,
the Diademe of Empress Eugenie,
crown jewel of France.
The jewel made by Alexandre Gabriel Lemmonier
was sold by Julius Jacoby
who had acuired it for 78.100 Francs
in a 1887 sale of the Royal Crown jewels.


1890 july 15 he married married in Budapest.



Margarete of Austria (1870 - 1955)

According to their granddaughter Mathilde von Sachsen
the greek word for perls was "Margarita"
this was the reason why Albert had the idea to buy
this wedding present.
The perls had been mounted in previous jewels of the Bourbons,
Kings of France
and is one of the world's most significant jewel.


Albert and Margarethe Thurn and Taxis with their children in 1910
Albert and Margarethe had eight children,
seven sons and one daughter
Franz Josef (1893-1971), Joseph Albert (1895-1895),
Karl August (1898-1982), Ludwig Philipp (1901-1933),
Max Emmanuel (1902-1994, Elisabeth Helene (1903-1976),
Raphael Rainer (1906-1993) and Philipp Ernst (1908-1964)


1952
Albert died in 1952, Margarethe in 1955
The oldest son Franz Josef became the 9th Prince of Thurn & Taxis
followed in 1971
by the second son Karl August, 10th Prince of Thurn & Taxis.


Johannes von Thurn & Taxis
Johannes later 11th Prince of Thurn & Taxis N°20
came in charge of the Thurn & Taxis fortune.
The older grandson Gabriel had died in the war.

Thrun & Taxis weddingtiara Thurn und Taxis
wedding of Johannes and Gloria Thurn & Taxis in 1980
with the royal French tiara


Return of a Story ...
Reactivating the Cremerie's
Telecom Spirit
Johannes von Thurn & Taxis

Johannes von Thurn & Taxis 1936
Johannes

11th Prince of Thurn & Taxis (1926 - 1990)
knew about the Cremerie from his grandfather Albert.

Albert was always telling his young grandchildren
Johannes, Anselm and Gabriel
about the fascinating postal adventures of their ancestors.
The picture was taken around 1936.


Johannes von Thurn & Taxis with Aimée de Heeren and the ditor of this website
1986
Johannes came to Paris during the fashion week.
The editor of this article,
at the time a young student N°21
was making some extra money working in fashion shows.
This is how he happened to meet
the great great great great great great grandson
of the old postmasters.


Johannes had met wild people
like Soraya of Iran or Marilyn Monroe
but his most captivating stories
were the ones
about his ancestor's adventures
operating Postal services ...

Nobody knew such amazing stories,
even though they sounded
almost unbeleivable ...
for a student used to the "PTT"
beeing a State owned Monopoly.

Pajot & Rouillé / Thurn & Taxis Post Coaches crossing the Alps
Sometimes Johannes said,
"you know
when the horses of my great great grandfather
were carrying letters,
they were faster
and more reliable than today ...
"



1986 May in Paris again
Thurn & Taxis showed the student
a fascinating building,
The old Hôtel de Villeroy Bourbon,
the place where his ancestors Anselm Franz
and Alexander Ferdinand
had been 300 years earlier.

It was one of the Telecom hotspots of the 17th and 18th century
and the only still exisiting major Telecom building
completely unchanged,
even the water fountain for the post horses are still in place.


Thurn & Taxis was a little astonished
the young student also knew about the exact same building,
but what the student knew were stories
linked to the Les Halles foodmarket
and they came from Russia
His stories had nothing to do with Telecom ...


Salon de The, Boutique Cadeaux a former choose store from the les Halles foodmarket for sale in 1986
50 meters away from the old postal building
was a little Boutique with a sign "for sale" ...

Thurn & Taxis called the number on the sign
and told the young student:

"The price of this Boutique is not even half
of what my wife spends on a cocktail dress.
I really enjoy that the Telecom adventures
of my ancestors interest you so much.
I should give you a few  thalers we received for our Thurn & Taxis Post
and you start a new Telecom business
.

Our Thurn & Taxis buildings from Brussels
and Francfort have been destroyed
but in Paris everything is still there.
There is so much history and so much energy
in this street ... "


"Telecom has been blocked by State monopolies,
one of these day these monopolies will fall
you will see the business my family once has invented
has a lot of future ...

At age 20 you have a lot of energy
and people will be surprised that you are still so young
this will help you ...
Find an idea
I will enjoy to follow  the adventure ... "


1986 June the student was invited
to an extraordinary birthday party in Bavaria
at a castle bigger than Buckingham palace.

1986 July the student had the key of the little Boutique
in the heart of Paris
50 m from the old Postal Building ...
This was like jumping into water ...

The Telecom project was so captivating,
the student was no longer interested in studying ...

Knowing nothing about nothing
the Boutique took a bit of time to open.
An idea needed to be found
and the shop needed to be renovated ...


Cremerie de Paris N°2 as a Sony telephone store
Well when you are 20 and you open a Boutique
in the center of Paris
a lot of adventures are waiting for you ....


Return of a Story ...
Using the Thurn & Taxis Thaler
to start a new Telecom Adventure

Sony Phones
Electrica for Sony, a little Boutique in Paris

1987
The idea for the little Boutique
was to sell Sony Phones.
The phones could not be found anywhere in Europe
They were revolutionnary for their times:
Beautiful Phones includng an Answering Machines
or Cordless House Phones.

The only problem once the shippment
arrived from New York in September 1987
at the Charles de Gaulle airport
it was bloked by the customes authorities.

Desaster, un "douanier" explained that there was a French Law
forbidding importation of phones that were not "agrée PTT".
In fact the local PTT had a control over the market
and only French manufactures got the "agrée PTT" label.

The Boutique could not open
and there was no money left.

what to do now ?

Thurn & Taxis: "I could send you another Thaler
but this is not a good solution.
Think about all the difficulties the old postmasters had to handle
try to use this problem to find an idea
"

As it was impossible to sell Sony phones
due to the PTT's Monopoly
the idea was to create a "Service Center"
for these iconic phones.
There was no law forbidding to sell 220v power adaptors,
batteries, phone connectors, repair service.

1989
The Sony power adaptors were little cash cows.
Soon Paris Match started to cover the store.
Telephone Lovers poored into the store, one of them was Lady Diana.
Another Sony Boutique opened accross the street.
The aura of the young Boutique came to the ears of Akio Morita
who used us as a "test leb" to check out how
"Paris" was reacting to his latest ideas.



1990
August preparing another Sony Boutique
12 rue de la Ferronnerie (today Cremerie N°6)
Thurn & Taxis was impatient to come see it ...

"Cool these little Sony phone adaptors
have helped you to finance another shop that fast,
the next step is to buy the main Cremerie
I'll send you some more thales"


But he could not come,
lots of problems at home resulting in heart failure

December 19
he died much too young

During the last five years of his life
he was watching everything we did.

He came to Paris many times and
told never ending crazy and funny telecom stories,
in the cafes of Les Halles,
at the Ritz and in his Regensburg castle.

Most of the stories came over the phone.
Suffering from insomania he had the original habit
to call in the middle of the night
to talk about the old postmsters when he couldn't sleep.
Too bad we did not record the phone calls,
they would be historic documents today.

His children Maria Theresia, Elisabeth and Albert
- who were 15 jears younger - might not have the chance
to know all of them.

Very quickly the old Telecom genes of our walls in Paris
were reactivated
and the little Boutique took off.
Still alive he could see
the T&T Thalers he had given to us
beeing multiplied over and over again ....


There have been so many changes in the Telecom Industry,
one technology replacing another
sometimes people are surprised we are still there.

But when you have had the chance to get a Thaler
with centuries of history
coming directly from the old postmasters
you have the obligation to do everyting you can
to face turbulances
and find new ideas ...

Aimée de Heeren
Thurn & Taxis not only left us
his spirit of Telecommunications and some Thalers.
He also left us a wonderful friend,
Aimée de Heeren N°21

Aimée was Brazilian, full of energy
she facinated everybody by her joy of life.
Daughter of a school teacher
she grew up in a small town of Brazil
Aged 17 she and her sister Vera wanted to discover the world
and moved to Rio de Janeiro ...
They were so beautiful every door opend
and soon destiny made he cross the path of an inventor.

Every december she came to Regensburg
to stay with Thurn & Taxis for 3 weeks.

The rest of the year she lived between
Paris, Biarritz and the US.
Nobody knew her age ....


avant-garde website from 1991
screenshots our first website created in 1991

1991
Working around Sony was a chance
as the Japaneese company was extremely creative.
Soon we discovered a new tool
to attract more clients to our shops.
Minitel, a French ancester of the Internet.
Our prehistoric 100 page website
just pulled Sony Lovers into the stores.

At that time it was one of the very first 100 pages website,
some screenshots still exist.



Return of a Story ...
Buying the historic Cremerie
at the old Postal Building in Paris

1992
An unbeleivable opportunity came up.
The historic Cremerie N°1 was for rent.
The place was right in the postal building,
not next door, not opposit,
right on the spot.

We tried to get it but the owner was scared
to leave such a big place to people that were still so young.
Preference was given
to a large established furniture company
which did not work.

1993
Again Cremerie N°1 came on the market
Again the owner was scared to rent us the historic building
but Aimée de Heeren had an idea.
"You should ask the landlord to buy the place
so that he has no risk with rent payments"


Sony adaptors, batteries, plugs,
connectors were little cashcows
but not enough to get a bank loan for such a big space.

Our young company had no financial background.
Thurn & Taxis
who would have bought the place immediately
was not there any more ...

His friend Aimée watched what we were doing ...


She knew our place since a long long time
not from the Postal stories of her friend Thurn & Taxis
but from someone elso.

1938
Arriving in Paris as a secret agent for her country Brazil
she had fascinated
the fashion designer Coco Chanel.



Chanel loved our staircase
with a mysterious N°5 logo forged into the railings.
She knew it since 1920 taken there for the first time
by her old boyfriend Dmitri Romanov.

In the 1960s old Coco Chanel and Aimée de Heeren
used to do nightwalks through Paris.
The staircase of the old postal building
was their destination.
Before leaving this world Chanel left Aimée a little jewel
she had once received from her Russian boyfriend.

Aimée who had watched our Telecom Boutique adventures
from the very beginning
knew that both her friends Thurn & Taxis and Chanel
would have told her to "take action".

She decided to use the little jewel
(more than a cocktail dress)
so that a bank would finance the acquisition.

Cremerie de Paris N°1 boosted our Sony activities
The store worked from the day it opened
but soon new unexpected turbulances were on the way .


Return of a Story ...
Opening the first Internet Cafe in Paris
Inventing the Phone Book of the World

Cremerie de Paris 1995
Cremerie N° in the old Postal Building
reinvented as the first Internet Cafe in Paris


1994
The fortunes of Sony did not last,
Akio Morita the founder of the Japaneese company
and inventor of the Walkman stepped down from the company board
folling a heart attack.
Almost overnight everything changed
and very quickly new revenues needed to be found.

Thurn & Taxis was not there any more to help
but we remembered his lesson
of the difficulties the old postmasters had to face
always leading to new ideas.

The first idea was to sell American Phonelines
via a Callback system.
Before the liberalisation of the European voice phone markets
it was possible to bypass the expensive local phone rates
using a phonesignal coming from California.
Receiving a commision on phone bills new income building up.


1997
Soon was added an internet cafe.
The first years of the cafe were difficult ...
not enough people were using internet,
not enough customers at the cafe.
Phone commission from California took time to build up.

Before beeing able to settle
a retirement pension fund send his huissiers
to collect delayed payments for social security charges.
As we could not pay fast enough
all the computers in the cafe were taken.
Things are not always easy in France ...
What would the old Postmasters have done ?


After closing the Cremerie for 3 days
we got a shopping card from Fnac
buying two new computers payable in 24 monthly payments.
Another one was found in front of a "poubelle" (trash can)
It was not working, but with 3 computers
the cybercafe looked less poor than with 2.

The cafe got a new name "Cybercafe de Paris"
and we went to see every Hotel Concierge in the center of Paris
telling them that hey could send American clients
asking for something called "email acces" or web-connection" .
Posters were the new decoration


The cafe attracted American pioneers
desperately looking for web acces
while travelling through Paris.

Without realizing it we run into the most fascinating people.
Most were young,
very young and nobody knew who they were
or who they were going to become,
They might not have known it themselves.


Others were a little older
one was the assistant of Dr Jon Postel
who had invented the dot com system
he showed us how to register domain names.
One if the World's shortest Internet Domains,
a Two Letter .com
is in the hands of the Cremerie.
There are only 696 of them.




Buzz Aldrin on the Moon, photo by Neil Armstrong july 1969Buzz Aldrin in Versailles
Another one had been on the first flight to the moon.

Aimée de Heeren
And another one had once been a friend of the inventer of the phone.
It was the same Aimée de Heeren
already mentioned before.

1999
The cafe started to boom,
more and more tourists looking for a web connection
and rather quickly all overdue payments from the Sony times
were paid off.

2000
Time for a new Telecom idea
Phone Book of the World.

Cybercafe de Paris at the Cremerie de Paris
The internet domains
phonebookoftheworld.com and thurnundtaxis.com
were both registered the same moment
at the old postal building now an internet cafe
2000 january 25
The price was 35$ each.

The Phone Book of the World project
was entirely financed by the revenues of the internet cafe.



Aimée de Heeren
A little more about the friend of the inventer of the phone.
The article already mentioned Aimée de Heeren,
Thurn & Taxis had left us as a friend.

She now came for web lessons.
Aimée was amused to tell people that were 20 years younger
and that were scared to get a computer,
that "of course" she was online.
At the time we still did not know her real age.

Aimée liked to be with young people.
When she was young she had met an inventor who had told her.
"To stay young, you need to have young friends."

2006
We always wanted to know the name of the inventor
but we had to wait until 2006 august,
the last days of her life, Lenox Hill Hospital in New York
so she would tell us her secret:
Alexander Graham Bell.

Releasing Bell's name
would betrayed the secret of her age.

Oh the invention of the phone, that was a long long time ago
now we knew she was much older
than we ever beleived.
What a surprise not only her age
but also the massive age difference.

Well it's a little original to have had a friend in common with
someone that was born in 1847 and that invented the telephone.

Aimée had walked through the entire century.
Everybody was fascinated by her beauty charisma,
Bell, Edison, Kennedy, Chanel, Thurn & Taxis
and of course us.


Louis Henri Schlumberger
Webdesigner Louis Henri Schlumberger N°22 came in 2012
We hired him because his aunt Sao Schlumberger
was a friend of Thurn & Taxis.
The picture shows him with the first Paris Phone Book
published in 1889.


The website continues to be created from the exact same place.
Sometimes when programming webpages
we are watching the water fountain for the post horses.

It's as if the spirit of Telecommunication
has never left ....


Phone Book of the World audience
In this image showing our audience
you also have two pictures of our courtyard,
one is from 1699,
At the time
Louis Leon Pajot was 21
Anselm Franz von Thurn & Taxis 19,

The other one is from 2018,
319 years later.

Phone Book of the World visitors come from eveywhere,
and there are more visitors from New York,
Melbourne, Sydney and London than from Paris.

The Thurn & Taxis Thaler and Chanel's little jewel
have financed a global business.



Return of a Story ...
Becoming a Meeting Place
for the World's most famous brands

Pokemon Ceter Paris
Cremerie N° in the old Postal Building
reinvented as an iconic Pop Up Store Location


2011
No more need for Cybercafes,
the old Postal Building has to be reinvented,
once again.
The idea was to convert it an expo center
to show new products and inventions.

Again the start is a little difficult,
but havn't the old postmasters
left us the lesson
that difficulties are there to find new ideas ... ?






discover our
Pop Up Stores
and Brand Expos



2012 - 2017

construction metro exit Chatelet les Halles
building a new subway exit
facing the Cremeries de Paris
and connecting them
to Paris largest subway station
Chatelet les Halles


2017 - 2018
Cremerie de Paris N°2, N°3, N°1
redesigning our old rue des Halles / rue Déchargeurs
the picture shows the last big construction night
2018 july 12
during the
Ptit Con Pop Up Store
The Pop Up Store organised by Thibault Courtois d'Aubery
with the help of Bianca Hutin and Beatrice Martini
assisted the last month of remodelling of our area.

Zooming the image you can see the drawings on the windows
by the artists Remi Segalas and Caroline Nadine Borel.
Too bad barriers of time have seperated them
from the Villeroys, young Louis XIV or the old postmasters,
would have bought every single painting shown at the Pop Up Store.
Our old VB mansion was full of masterpieces
according to the legend even a
David by Michelangel
was here at some time.
The sculpture was lost and nobody knows what has happened.
In case you do please contact the Cremerie ...

Post Horsesrue des Déchargeurs
rue des Déchargeursrue des Déchargeurs

cremerie de ParisPost Horses
While taking these pictures around our old postal gate
thinking about the crazy and funny stories
of the Post horses
that were leaving from our old gate 300 years ago
to carry mail to hundreds
of Pajot & Rouillet or Thurn & Taxis post relais.

According to Johannes Thurn & Taxis everything
was extremely well organised.
The horse coaches had a timetable that was the same every week.
Every monday 7 am mail left for Brussels
Every thuesday 7 am mail left for Frankfurt
Every wednesday 7 am mail left for Venice
... no phone, no electricity, no computer


Pop Up Createurs
Pop Up Créateurs organised by Ramona Pasca and Lea Chirinciuc
The fashionistas met at our Cremerie de Paris 2015 october 10.

"Miracle" for her event N°20 2018 july 20,21
construction works are finished
and no more cars park around our historic gate

that has seen so many important documents pass through.

When a letter was really important to Louis XIV
he gave it to Louis Leon Pajot in person
either at his chateau in Versailles
or at our Cremerie de Paris.

Coming to our place reminded Louis XIV of his childhood,
today he would be amused to walk into
the always changing Pop Up Stores.
Johannes Thurn & Taxis was also related to him,
but we do not remember how,
probably through his grand-mother.


from the postal Services to the Phone Book of the World




2017
Regensburg castle in 2017Lion at Regensburg castle in 2017
Returning to the castle in Regensburg with one of our web developers N°22.
A picture sitting on the lion after a legendary june 1986 birthday party
might still exists (and needs to be found again)

Feeling grateful for having had the chance to "pick up"
a bit ot the T&T Telecom Spirit.

The web developer with the sunglasses was asking:
"what would have happened if you had not met Thurn & Taxis N°20
back in 1986 ?"


The answer is simple
"there would be no Cremeries de Paris
and no Phone Book of the World"


Sometimes some crazy and funny stories
and the equivalant of half a cocktail dress
is all you need ...


VB.com
Cremerie de Paris
Phonebook of the World Message Bird