Area : 285.70 km2 (110.31 sq mi)
City Population 180,617 (2010) people
Density : 630/km2 (1,600/sq mi)
Metro Population 214,855 people
Country: Ecuador (+59) - Telecom Zone: Latin America (+5)
Elevation: 2,060 m (6,758 ft)
Postal Code: 110101, 110102, 110103, 110104
Area Code +593 7
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Cremerie de Paris
Telecom since 1671
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Lat: 3° 59' 0" S
Long: 79° 12' 0" W
Loja is the capital
of Ecuador's Loja Province.
It is located in the Cuxibamba valley
in the south of the country, sharing borders
with the provinces of Zamora-Chinchipe and El Oro,
and with Peru in the south.
Loja holds a rich tradition in the arts.
It is known as the Music and Cultural Capital of Ecuador.
The city is home to two major universities.
1548 Loja was founded by Field Marshal Alonso de Mercadillo
and it is named for his hometown of Loja in Spain.
Loja is in the bottom of the broad glacial Cuxibamba valley.
It lies between the humid Amazon Basin
and the Peruvian sechura,
and is composed mainly of paramo, cloud-forest, and jungle.
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